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Background: who is Carlos Tavares?
Carlos Tavares is a leading figure in the global automotive industry. Born in 1958 in Portugal, he has built a impressive careerclimbing the ranks of the biggest companies in the sector.
After holding key positions at Renault and Nissanhe was appointed head of PSA (Peugeot, Citroën, DS...) in 2014 as Chairman of the Managing Board. Under his leadership, PSA has undergone a major transformation, moving from a delicate financial situation to a flourishing group.
In 2021, Carlos Tavares takes over the reins of Stellantis, the giant born of the merger between PSA and FCA (Fiat, AbarthAlfa Romeo...). A visionary and strategist, he quickly established himself as a champion of profitability and innovation.
💡Did you know ? Carlos Tavares is currently co-chairman of the Advisory Board of the Freedom of Mobility Forum, which aims to preserve freedom of movement in the face of climate change.
Carlos Tavares is currently Chief Executive Officer of Stellantis. Under his leadership, Stellantis has set itself the objective ofoffer sustainable, safe and accessible mobility solutionswhile rapidly transforming into a a technology company dedicated to mobility.
To achieve this ambition, the company is relying on the rapid and rigorous execution of its Dare Forward 2030 strategic planwhich aims to make Stellantis the first carmaker to achieve carbon neutrality by 2038.
In short, this approach has enabled it to place Stellantis on the podium of the world's most profitable carmakers by 2023, while speeding up the transition to electric vehicles.
However, the actions taken by Stellantis in favour of electric vehicles contradict what Carlos Tavares has said. During an online debate, Tavares reaffirmed his position on the need to overcome the preconceived idea that electric vehicles are a universal solution to mobilityapplicable worldwide.
We should move away from dogmatic thinking where one size fits all. I don't think that's going to work. Today's electric vehicles may be a solution for some of our societies, but not for all.
His arguments? From concerns about battery weight and production costs of electric vehicles, making them difficult to access in all markets.
A succession process already underway: what's the situation?
As stated in the preamble, Stellantis has initiated a succession process for its Chief Executive Officer Carlos Tavares, whose mandate to end in early 2026This move is considered "normal" for a group of this size, said the Franco-Italian-American manufacturer.
With just over a year to go before the expiry of a 5-year contract signed in January 2021, it is perfectly normal for a Board of Directors to consider the matter with the necessary anticipation given the importance of the position, without this presaging any future discussions.
According to Bloomberg, the chairman of Stellantis, John Elkannis currently in Search for a successor for Carlos Tavaresbut do foresees no imminent changes at the head of the company.
As a result, a meeting of the Board of Directors will be held early October at the Group's US headquarters in Auburn Hillsnear Detroit, with this issue on the agenda.
Last February, Carlos Tavares announced that he and the managers of Stellantis would be discussing his succession as head of the car group. at the presentation of the results for the first half of 2025scheduled for July next year. This left all the options open.
We don't know today what the situation will be. Will I take up another mandate or not? The Board of Directors will be sovereign and I am a member of the Board.
Indeed, the appointment of Tavares' successor requires a balance between :
- l'influence of the main trade unions,
- the ambitions of the Agnelli familymajority shareholder,
- as well as interests of the French and Italian governments.
A number of potential suitors have been mentioned, each offering a specific vision for the future of Stellantis. We potentially have :
- Roy Jakobs,
- Maxime Picat,
- Antonio Filosa,
- Michael Manley,
- Olivier François,
- Carlos Zarlenga,
- and Jean-Philippe Imparato.
The difficulty of the choice lies in several points, in particular :
- from manage social and political relations,
- the the need to reconcile strategic orientations,
- and understand the main marketsparticularly in the United States.
The decision, influenced by developments in the sector and geopolitical issues, will have to respond to future challenges linked to competition, technological innovation and industrial consolidation.
Stellantis and Carlos Tavares: the final assessment of his reign
When Carlos Tavares took the reins of Stellantis, the global automotive landscape was in the throes of transformation. Known for his pragmatism and strategic vision, Tavares has succeeded in making Stellantis one of the key players in electrification.
Yet his record leaves room for debate: did he really rise to the challenge of the electric vehicle, or did his decisions slow down this inevitable transition? As he prepares to leave office, we need to look back at the choices and strategies that marked his tenure.
Stellantis sales fall in North America
According to Bloomberg, John Elkann expresses growing dissatisfaction with the trading situation in North Americawhere sales are down significantly. At the end of July, Carlos Tavares himself acknowledged that the Group was going through a "a very turbulent transition period"while forecasting an improvement in the second half of the year.
In July, Stellantis announced a sharp fall in its half-year results, which were mainly affected by a 18 % decrease in sales in North America, key region for the group's profitability.
So, by initiating the succession process now, the possibility of Carlos Tavares' term of office being extended beyond the planned date loses credibility.
This fall is attributed to "temporary production shortages, due to a transitional period of renewal"of certain key vehicles, in particular the Electric SUV Peugeot e-3008 but also the Ram 1500 pickup, the company said. But that's not all: this would also be due to the discontinuation of several models, such as :
- the Jeep Cherokee,
- the Jeep Renegade,
- the Dodge Charger,
- and the Dodge Challenger.
To consult : Slowdown or new start? Electric car sales
As a result, Stellantis's net profit for the first half of the year was €5.6 billion, an increase of €1.2 billion on the same period last year. down 48 % 10.9 billion at the beginning of 2023.
💡Did you know ? That same year, a historic strike paralysed US car plants for more than a month over wage demands. The strike reduced Stellantis' profitability by €750 million. However, this did not prevent Stellantis from becoming the 3rd most profitable carmaker in the world in 2023.
On top of that, the manufacturer is suffering the consequences on the financial markets, given that the majority of its investors are American. As a resultStellantis share a fell by nearly 30% between the beginning of the year and this 21 August.
To offset this significant decline, the Group plans to launch a series of 20 new models by the end of 2024including several electric models priced at under €25,000, such as the Citroën ë-C3 (which will be on display at Paris Motor Show 2024) and electric city car Fiat Grande Panda.
Read more : New Fiat Grande Panda: the Italian city car that thinks big
Although these new vehicles weighed on the finances during the first half of the year, they should boost sales in the second half of the yearaccording to the CEO's forecasts. However, it remains uncertain whether this will change the outcome scheduled for January 2026.
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Unhappy shareholders and union
The end of Carlos Tavares' term of office at Stellantis is marked by palpable tensions on the part of both shareholders and unions.
On the one hand, a number of shareholders are expressing their dissatisfaction with company performanceThis is particularly true at a time when competition is intensifying in the electric vehicle sector.
They accuse management of having been slow to adopt adequate strategies to meet the challenges of the market, which has led to a loss of confidence in the company's long-term vision. But that's not all: on 15 August, a number of investors took legal action against the companyaccusing it of broadcasting "misleading statements"about its results.
💡Good to know It is important to note that the world leader in electric vehicles Tesla also recorded a 45 % fall in profits in the 2nd quarter.
On the other hand, the powerful United Auto Workers union (UAW) has made no secret of its indignation at recent announcements of job cuts and cost-cutting measures. The decision to cut 2,450 jobs at the Warren plant (Michigan) has particularly inflamed tempers, with the union denouncing an approach that favours profits over jobs.
And on 16 August, Shawn FainPresident of the UAW, firmly stated criticised Carlos Tavares' strategy of cutting costs and moving upmarket. This approach, which enabled the CEO to achieve record profits in 2023, is now showing its limits at a time when household purchasing power is under considerable pressure.
This situation has also enabled political figures such as Donald Trump and Kamala Harris to capitalise on this discontentThis has further exacerbated tensions between the company and its social partners.
The 5 flagship electric cars released under his management
Carlos Tavares has left his mark on the automotive industry. While his Stellantis' term of office comes to an endIt's time to take stock of his time in office. Among the many projects he has led, the the transition to electric power is a key priority.
But which electric models have really carried Tavares' vision forward? 5 flagship electric cars have marked this period, each in its own way, reflecting the ambitions and challenges of the Stellantis group.
From compact city cars to electric saloon From the family car to the SUV, let's discover the models that have marked the history of electrification at Stellantis.
Peugeot e-208
Launched in 2019, this 100% electric city car has rapidly conquered the European market, becoming one of the best-selling models in its segment.
To consult : Top 5 electric vehicles sold in France in 2023
The Peugeot e-208 offers autonomy of 362 km (WLTP cycle) and a DC rapid charge 10 to 80 % in 30 minutesmaking it perfectly tailored to the everyday needs of city dwellers while meeting growing expectations in terms of sustainable mobility.
💡Did you know ? The Peugeot e-208 is available in 5 trim levels: Like, Active, Allure, GT Line, GT (the latter exclusively dedicated to the electric version).
Sound modern design and its dynamic performances makes it an attractive choice for those wishing to go electric without compromising on driving pleasure. Under Tavares, this model has also symbolised Stellantis' commitment to offering accessible vehicles, while maintaining competitive build quality and profitability.
Refusal to produce the Peugeot e-208 in France, in favour of sites in Slovakia and Spain, has sparked debate about Tavares' industrial choices, particularly with regard to production costs and the competitiveness of European factories.
Fiat 500e
Under the leadership of Carlos Tavares, the Fiat 500e has become a a strong symbol of Stellantis' commitment to the transition to electric mobility. Launched in 2020, this reinvention of the legendary Italian city car embodies both theFiat's historic heritage and forward-looking vision. Totally electric, the 500-e stands out for its compact, iconic designwhile offering performance tailored to the needs of urban mobility.
With a range of up to 331 kmIt combines practicality and style to meet the growing demand for clean vehicles in Europe. What's more, its electric convertible version makes it a world first in the segment.
What's more, thanks to advanced technological features such as the Level 2 autonomous driving and fast charging options, the Fiat 500-e proves that electrification can be synonymous with elegance and modernity.
By appealing to the emotional fibre of consumers while remaining competitive, the Fiat 500-e has enabled Stellantis to make its mark on the small electric carsa a strategic segment for meeting environmental challenges.
Jeep Avenger
This model marked a new stage for Jeep, a brand traditionally associated with rugged off-road vehicles, by adapting to the demands of durability and consumer expectations.
Launched in 2023, the Jeep Avenger is the first Electric SUV 100% the brandcombining iconic Jeep features with efficient electric propulsion (maximum speed of 194 km/h).
Equipped with a range of up to 400 kmIt is primarily targeting the European market, where electric compact SUVs are booming.
Indeed, by placing the Avenger at the heart of the electrification strategy, Tavares has strengthened Jeep's reputation while ensuring a smooth transition to cleaner mobility. This model is more than just an electric vehicle: it also preserves the spirit of adventure so dear to the brand, while offering an innovative solution to environmental challenges.
Opel Astra-e
L'Opel Astra-e is undoubtedly theone of the flagship electric cars of the Carlos Tavares era at Stellantis. Under his leadership, Opel has undergone a major transition towards electrification, symbolised by this electric compact that combines innovation and performance. Launched with a competitive range of 416 km and modern features, the Astra-e has won over a wide range of customers, from private individuals to businesses looking to reduce their environmental footprint. carbon footprint.
What's more, with its dynamic design and cutting-edge technologies, such as its intuitive digital dashboard and its advanced driver assistance systemsshe embodies theperfect balance between tradition and modernity.
Worth noting It is equipped with a battery NMC (Nickel Manganese Cobalt), the same as in the Peugeot e-308 and the Jeep Avenger.
The Astra-e is an integral part of the Stellantis strategy to offer a range of accessible and sustainable vehiclesThis new car meets the requirements of new environmental legislation while offering a pleasant driving experience.
This heritage demonstrates Carlos Tavares' ability to steer historic brands like Opel towards an electrified future, while preserving their unique DNA.
Citroën ë-C4
Finally, the Citroën ë-C4 has established itself as a key electric model in Stellantis' energy transition. Launched in 2020, this electric saloon embodies the alliance between comfort, innovation and accessibility.
Although its initial autonomy may have seemed limited, the ë-C4 has benefited from a updated in September 2023 with a larger battery and a range of up to 360 km. As a result, this electric car has been able to meet the expectations of urban and suburban drivers, while offering a smooth, quiet driving experience that is typical of electric vehicles.
The bold, modern design reflects Citroën's DNA, while the on-board technologies, such as the10-inch touchscreen and driving aidsare making it even more attractive.
Worth noting The driver can select one of 3 driving modes, which adjust maximum speed and engine torque: Eco, Normal and Sport. In addition, 'B' mode intensifies engine braking, maximising energy recovery during braking and deceleration.
This example is a good illustration of Tavares' diversification strategy, which has capitalised on the reputation of the Group's brands to accelerate the electrification of the range, while maintaining a balance between innovation and profitability.
Table of the 5 flagship electric cars released under Carlos Tavares
| Brand | Model | Launch year | Range (WLTP) | Key features |
|---|---|---|---|---|
| Peugeot | e-208 | 2019 | 362 km | - Quick charge 10-80% in 30 min - 5 finishes available - Modern design |
| Fiat | 500e | 2020 | 331 km | - Convertible version available - Level 2 autonomous driving - Iconic design reinvented |
| Jeep | Avenger | 2023 | 400 km | - Jeep's first electric SUV 100% - Maximum speed of 194 km/h - Targeting the European market |
| Opel | Astra-e | 2023 | 416 km | - NMC battery - Digital dashboard - Advanced driver assistance systems |
| Citroën | ë-C4 | 2020 | 360 km (after update) | - 3 driving modes (Eco, Normal, Sport) - B" mode for energy recovery - 10-inch touch screen |
Conclusion
Carlos Tavares' tenure at Stellantis will leave a complex legacy. On the one hand, his rigorous management has enabled Stellantis to position itself as a leader in electromobility with several emblematic models. On the other, his criticism of electric vehicles and the difficulties encountered in North America raise questions about the continuity of this transition under his successor.
The mission of the future leader of Stellantis will therefore be to consolidate this electric momentum while meeting the challenges of global markets and technological innovation. Against this backdrop, demand for clean, accessible mobility solutions continues to grow.
This is where Beev comes into play. Whether you're a private individual or a business, Beev makes it easy to access electric vehicles and charging stations by helping you with your project. So, are you ready to take the step towards more sustainable mobility? Find out how Beev can help you embrace the electric future today.
