Yangwang: A meteoric rise in China
Origins and positioning of the Yangwang brand
Yangwangthe luxury sub-brand of the Chinese giant BYD, has made a spectacular rise to prominence on the Chinese market since it was launched. creation in 2023. Founded by BYD, itself a major player in the automotive and battery industries, based in Shenzhen since 1995In a very short space of time, Yangwang has succeeded in establishing itself as a benchmark in the very demanding luxury electric car segment in China.
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The Yangwang brand, whose name means " search/watch "was designed to represent the the height of innovation and technological performance in the BYD Group portfolio.
Aimed at a discerning and discerning clientele, it is clearly different from Denza, another top-of-the-range BYD sub-brand, but less exclusive. Yangwang has set its sights directly on luxury car giants such as Bentley, Rolls-Royce, Porsche and Ferrari.
This dazzling dynamics owes a great deal to the brand's clear positioning: Yangwang is not banking on its historical reputation (which is still under construction), but on a cutting-edge technology and luxury. This strategy corresponds to a BYD Group's visible move upmarketwhich has already conquered the Chinese electricity market, overtaking Tesla in 2023. By offering a range of ultra-high-performance, exclusive vehicles, the brand is proud of its positioning, which combines prestige, power and innovation.
Finally, the very origins of Yangwang are closely linked to the rise of BYD, which was founded by Wang Chuanfu in the 1990s at the heart of Shenzhen's innovative boomhas built a solid technological and industrial empire. A pioneer in the production of lithium-ion batteriesBYD then successfully launched its electric car business before creating these premium sub-brands to conquer all segments, without compromising on quality or technology.
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A technological showcase made in BYD
It's impossible to talk about Yangwang without mentioning the sheer scale of its technological debauchery. The result of decades of know-how accumulated by BYD in electromobility and electronics, the brand embodies the Chinese automotive avant-gardeand more widely worldwide.
Initially, each Yangwang vehicle will benefit from theintegration of the latest advances from the BYD ecosystem:
- System e⁴: The platform specific to Yangwang models, christened e⁴, allows the deployment of all-wheel drive hosted by four independent electric motors. This configuration ensures motor control at all timeseven in the most extreme conditions, even going so far as to allow unprecedented movements such as the on-site rotation of Electric SUV U8Lwhich we'll look at in more detail later in this article.
- Battery LFP Blade: Powered by BYD's flagship technologythe Blade battery provides unrivalled fire safety and a record longevity. As a result, Yangwang vehicles have generous ranges exceeding 1000 km according to Chinese CLTC standardsor over 700 km for the U7 saloon to WLTP standard.
- Advanced electronic architecture: All Yangwang models feature integrated level 3 autonomous driving systemsbased on a arsenal of sensors (LiDAR, millimetre-wave radar, HD cameras) capable of processing 3D maps of the road environment in real time.
At the crossroads of comfort and sport, Yangwang is also introducing some unique innovations in terms of roadholding:
- DiSus-X and DiSus-Z suspension: These adaptive hydraulic suspension U9 and U7 respectively. Capable of adjusting the ground clearance up to 150 mm and cushion shocks, even in the event of a rolling on three wheelsThey offer rare dynamic qualities worthy of the hypercar segment.
- Unique features: The U9 can literally "dance" thanks to its piloted chassis. La U8L fleet in the event of flooding2 concrete illustrations that technology is not there to show off, but to protect and surprise drivers.
But that's not all: the interior of the Yangwang also features technology and luxury:
- Up to 6 digital screens in the U8L cabinincluding one 12.8-inch central panel and a 70-inch head-up display with augmented reality.
- 22-speaker audio system signed Dynaudio, immersive sound diffusion and voice commands powered by artificial intelligence.
- 5G connectivity, OTA updates systematic, and on-board home automation management to link the car to the driver's entire digital ecosystem.
Why BYD is choosing Europe for Yangwang in 2026
BYD's decision to launch its luxury Yangwang sub-brand in Europe as early as 2026 is part of a wider a particularly favourable context for the emergence and development of electric luxury goods on the Old Continent. Several factors are converging to make Europe a key market, ready to welcome exclusive, innovative and powerful vehicles like those proposed by Yangwang.
Firstly, the The European market is now one of the most mature and dynamic for electric mobility..
Indeed, the strict legislation on CO2s, objectives for carbon neutralityas well as targeted financial incentives have already led to the mass adoption of electric vehicles. This energy transition is creating a fertile ground for premium brandsThis is because European consumers, particularly in Germany, France, the United Kingdom and Scandinavia, are showing a strong appetite for new products. growing interest in vehicles that are both efficient and environmentally friendly.
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Next, the the luxury electric car segment is undergoing a major transformation. Traditional luxury giants such as Bentley, Rolls-Royce or Porscheare positioning themselves very early on in the electric market, but the market remains open and in search of innovation technical and stylistic.
Yangwang has come up with an atypical proposal, combining high technology and exclusivity to appeal to a wide range of consumers. European customers hungry for new and innovative motoring experiencesWhile remaining sensitive to quality criteria and prestige.
What's more, BYD has already established a presence in Europe with its Denza brandtesting the waters of the premium market before the more ambitious launch of Yangwang. This gradual strategy allowsadjust the commercial and logistical approachThis is a guarantee of quality after-sales service and a solid foothold in the market.
La Vice-President of BYDStella Li, confirmed this roadmap, stressing that theEurope is an ideal opportunity to consolidate Yangwang's image.This is particularly true in France, Germany, the United Kingdom and Spain, where the consumers are particularly attentive to the combination of power, technology and luxury.
Finally, the timing is perfectly calculated. A European customersmore aware than ever of the challenges of climate change, is also ready to invest in top-of-the-range electric vehicleswhich combine performance, comfort and exclusive design. This openness to Asian luxury brands, previously viewed with reserve, has increased thanks to the tangible progress made by BYD and the increased visibility for its models at international events such as the 2024 Geneva Motor Show and the Goodwood Festival of Speed.
The image of 'Made in China' in the very high-end segment
For a long time, the "Made in China" label suffered from a lack of recognition. reputation associated with lower quality productsThis is still a tenacious prejudice, especially in the luxury sector where brand image and prestige are crucial.
Even if the reality has largely been reversedThis image can slow down acceptance by European customers who are used to brands with a long history of expertise.
However, this new offer must combat the persistent scepticism about the quality and value of luxury products stamped 'Made in China'. This this phenomenon is exacerbated by recent revelations in the luxury goods industrywhere many products from prestigious European brands are actually made in ChinaThis has had a leverage effect on consumers' perception of luxury and its geographical origin. This shows that the image barrier has less to do with manufacturing qualitywhich can be excellent, than to the cultural perception and weight of traditional brands.
Performance-enhancing innovation: focus on leading models
Yangwang U8L: the electric ultra-SUV that floats on water
Yangwang U8L has positioned itself as a an emblematic model of innovation and performance in the ultra-luxury electric SUV segment, embodying both raw power and new technologies, thanks to BYD's expertise.
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This top-of-the-range electric SUV phenomenal power of 1,180 bhp (880 kW)issued by four synchronous electric motors permanent magnet engines, one per wheel, for exceptional driveability and responsiveness. This engine is complemented by a 2.0-litre turbo petrol engine used only as aautonomyallowing total autonomy of around 1,000 km according to the Chinese CLTC cycle. With a weight of 3.46 tonnesthe Yangwang U8L accelerates from 0 to 100 km/h in just 3.6 secondsa rare feat in this category, before reaching a maximum speed limited to 200 km/h.
Innovation is evident in its e⁴ platformThis is Yangwang's exclusive system, which independently manages the power distributed to each wheel. As previously stated, this unique configuration allows revolutionary manoeuvres such as turning on the spotcalled tank turn "and the rare ability for an SUV to float on water for a limited timeThis is a major step forward in terms of safety in emergency situations such as flooding.
The chassis also incorporates the DiSus-P intelligent hydraulic suspensionwhich adjusts height and rigidity in real time to provide optimum stability and comfort even on difficult terrain, further enhancing the U8L's outstanding driving experience.
On board, the Yangwang U8L focuses on luxury and comfort: its 6-seater configuration (2+2+2) offers a generous space and easy access to the rear rows. The passenger compartment is equipped with 6 digital screensincluding an impressive 70-inch augmented reality head-up displayand a 22-speaker Dynaudio audio systemoffering an immersive soundscape.
The finishes are luxurious, including the leather upholstery with inserts in noble materials and the optional proposal for 24-carat gold badges.
What's more, the SUV is equipped with " God's Eye A "(DiPilot 300), a advanced semi-autonomous driving assistance system combining a range of sensors (cameras, radar, three LiDARs), to offer functions such as :
- automated parking,
- assisted urban and motorway driving,
- and advanced active safety features.
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Finally, this model is aimed at a ultra-luxury customerswith an estimated price of around 1.1 million yuan (around €140,000 excluding tax) in China and a European prize expected over €200,000 including taxThis SUV is a technological showcase capable of competing with European and American premium models.
Yangwang U7: the high-performance electric saloon that challenges Tesla
Yangwang U7the electric saloon BYD's new high-performance engine, is a genuine challenge the segment's benchmarksand Tesla in particular. Unveiled in 2024, this large saloon combines luxury, power and advanced technologies with a clear ambition: reinventing the prestige electric car.
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Like the model presented previously, this model is based on a novel architecture with four independent electric motors, one per wheel, which develop an extraordinary combined power of 1,287 hp (960 kW) and a impressive torque of almost 1,600 Nm. This configuration enables the U7 to reach its full potential.0 to 100 km/h in just 2.9 secondswith a top speed of 270 km/hThis puts the saloon in the category of the world's fastest top-of-the-range sports cars.
Autonomy is also a major strength: equipped with a 135.5 kWh Blade LFP batteryThe U7 demands up to 720 km in the Chinese CLTC cyclewhich corresponds to approximately over 600 km on the European WLTP cycleThis is a remarkable performance for a saloon of its size and power. The vehicle also benefits from a ultra-fast charging up to 500 kWcapable of regain 300 km of range in just 10 to 20 minuteson compatible terminals.
In terms of design and comfort, the Yangwang U7 is no slouch: with its imposing dimensions (over 5.26 m long), it boasts a silhouette aerodynamics with a very low coefficient of drag (Cx) of 0.195comparable to the best premium electric vehicles.
Inside, the cabin is distinguished by a driver station with 3 large digital screensactive suspension Innovative DiSus-Z which enhances both comfort and energy recovery, as well as luxury options to match its top-of-the-range stature.
Finally, Yangwang has equipped the U7 with a advanced autonomous driving system called TianSheninvolving a combination of 3 LiDAR, 5 millimetre-wave radars and 13 HD camerassupported by a computing capacity of 508 TOPSwhich is responsible foradvanced assistance at L2+ level.
Pricing for the hatchback starts at around 628,000 yuanor around €80,000 in Chinaa competitive position given the performance and luxury on offer, with a larger 4-seater version at around 708,000 yuan (~90,000 euros). Arrival in Europe is expected around 2026where it should compete directly with the Tesla Model S Plaid and the big German premium saloons.
Yangwang U9: China's electric supercar
Yangwang U9 embodies the quintessence of innovation and performance in the luxury electric supercarsa genuine technological demonstration from BYD. With its 4 independent electric motors, it develops a spectacular power of 1,305 bhp (960 kW) and a torque of 1,680 NmIt accelerates from 0 to 100 km/h in just 2.36 seconds, and has a top speed of 300 km/h.
This supercar, almost 5 metres long (4.97 m)It boasts a futuristic design and advanced aerodynamics, thanks in particular to 12 active and passive aerodynamic devices which reduce drag and optimise cooling during high-performance driving. Its 135.5 kWh Blade LFP battery gives it a generous theoretical autonomy of 700 km according to the Chinese CLTC cyclewhile the ultra-fast charging up to 500 kW allows you to recharge 30% to 80% in just 10 minutesThis is a considerable advantage for everyday use and extended performance on the track.
In terms of technology, the Yangwang U9, like the other models presented, incorporates the BYD e⁴ platformreinforced by a DiSus-X intelligent hydraulic suspension system.
In terms of comfort and finish, the top-of-the-range cockpit combines Alcantara, leather, carbon fibre and Mini LED screens to deliver a refined, connected user experience. Security is enhanced by a unrivalled torsional rigidity (54,425 N-m/degree) and a roof that can support more than 11 tonnes of unilateral pressureThis guarantees remarkable resistance in the event of an accident.
Last but not least, the Yangwang U9 is a symbol of Chinese expertise in luxury electric cars, with a prices around 230,000 euros on the Chinese marketThis puts it in direct competition with Europe's premium supercars.
Summary table of technical specifications for the 3 flagship Yangwang models
| Models | Type | Total power | Acceleration (0-100 km/h) | Max. speed | Range (CLTC / WLTP) | Estimated price (China) |
|---|---|---|---|---|---|---|
| Yangwang U8L | Electric SUV | 1,180 bhp (880 kW) | 3,6 s | 200 km/h | ≈1000 km (CLTC) | ≈1.1 M CNY (~€140,000) |
| Yangwang U7 | Electric saloon | 1,287 bhp (960 kW) | 2,9 s | 270 km/h | ≈720 km (CLTC) | ≈628,000 CNY (~€80,000) |
| Yangwang U9 | Electric supercar | 1,305 bhp (960 kW) | 2,36 s | 300 km/h | ≈700 km (CLTC) | ≈1.7 M CNY (~€230,000) |
Yangwang's main electrical competitors in Europe
Mercedes-Benz EQS
When it comes to luxury electric saloons in Europe, one name comes up time and time again: the Mercedes-Benz EQS. Faced with Yangwang's imminent arrival on the European market, the German benchmark appears to be one of the most serious rivals to keep an eye on.
La Mercedes-Benz The EQS is the perfect embodiment of the transition from top-of-the-range to electromobility. Its refined designhis interior finish and its on-board technology illustrate Mercedes' ambition to offer a complete zero-emission luxury experience down to the smallest detail. The interior of the EQS is distinguished by a exceptional comfortand individual rear seats and noble materialsnot to mention the spectacular MBUX Hyperscreena 56-inch digital panel which acts as a truly futuristic dashboard.
In terms of performance, the EQS offers all-wheel drive versions capable of delivering up to 750 bhp (EQS 53 AMG) and a maximum torque of 855 Nm for top-of-the-range versions. Depending on the version, it has a range of more than 800 km in WLTP cycle with the last 118 kWh battery upgrade. This puts Mercedes among the leaders in terms of range on the market, a key criterion for top-of-the-range customers.
That said, here are some of the strengths of the EQS over Yangwang:
- On-board technologyMBUX Hyperscreen, predictive AI, partially autonomous driving, ultra-fast recharging (200 kW).
- High-level safety 5 Euro NCAP stars, 9 airbags, latest-generation active driving assistance.
- Exceptional comfort with adaptive air suspension, top-of-the-range upholstery and limousine-like spaciousness.
BMW i7
Yangwang's arrival on the European luxury electric market would not have the same flavour without a confrontation with the BMW i7. Prestigious electric saloonthe i7 embodies German know-how in terms of innovation, elegance and performance in electromobility.
La BMW i7 marks a decisive turning point for the Munich-based brand: a majestic design (5.39 m long) and a seat designed for the absolute comfort. The refined materialss, including exclusive leathersa "Sky Lounge"and a huge 31.3-inch panoramic screen dedicated to rear passengers, immerse occupants and drivers in an unprecedented technological cocoon. The heated, ventilated and massaging seats in every seat are a reminder of the i7's ambition: to elevate the travel experience to the level of art.
Beneath its sophisticated lines, the i7 hides an impressive electric powertrain. Depending on the version, it offers :
- Power 544 to 660 bhp (xDrive60 and M70 xDrive), with up to 1,100 Nm of torque in the most powerful version
- 0 to 100km/h from 3.7s to 4.7s, despite weighing over 2,600 kg on the scales
- WLTP range up to 625 km depending on version and battery from 101.7 to 105.7 kWh
- Maximum speed 240 km/h
- Price in France (xDrive60)From €139,900
But that's not all: the BMW i7 boasts a number of strong points:
- State-of-the-art technologyThese include ultra-modern on-board systems, a comprehensive arsenal of driving aids and innovative on-board comfort features.
- Prestige and networkThese include a strong brand image, an extensive after-sales network and customised financing and service solutions.
- Tailor-made customer experiencewith à la carte finishes, unique personalisation packs and exclusive connected services.
Tesla Model S Plaid
Yangwang is up against a formidable opponent in the European market: the Tesla Model S Plaid. A true icon of zero-emission performancethe American electric saloon remains a benchmark in its segment, with breathtaking figures.
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La Tesla Model S Plaid makes its mark first and foremost with its 3 electric motors issuing a combined power of 1020 hp and a impressive torque of up to 1,420 Nm. Result: a 0 to 100 km/h in 2.1 secondsThis makes it one of the fastest production saloons in the world, outperforming many ultra-sporty internal combustion models.
Its autonomy, estimated at 600 km in the WLTP cycleThe Tesla SuperCharging system guarantees trouble-free long-distance travel, supported by the vast infrastructure of Tesla SuperChargers, enabling you to go from 10 to 80% in just 30 minutes (DC charging up to 250 kW).
It should also be noted that comfort equipment with heated/ventilated front seats, heated rear seats, panoramic roof and three-zone automatic climate control.
Finally, in the face of Yangwang, the Tesla Model S Plaid relies on :
- l'extreme performancefar ahead of the majority of competitors,
- l'technology ecosystemwith its unique semi-autonomous driving system and regular OTA updates,
- a unrivalled European recharging networkThis is a key factor for long-distance riders.
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Porsche Taycan
Facing Yangwang's arrival, difficult to ignore the role of Porsche Taycanpioneer and a symbol of German sporting expertise in premium electromobility. Since its launch, Taycan's story has been one of continuous expansionwith its cutting-edge technology and unique driving experience. an unavoidable rival for any newcomer like Yangwang.
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The Taycan 2025 range is a comprehensive offering. At Turbo GT versionthe flagship of the range, the Taycan boasts up to 1,019 bhp with overboostfor a 0 to 100 km/h in just 2.1 seconds (with Weissach pack). Even the 'simple' Turbo S offers 938 hp and a 0 to 100 km/h in 2.3 sThis is a car that can compete with combustion-powered supercars. The base model remains a high-performance car with 402 to 435 hp and a 0 to 100 km/h in 4.5 s.
In terms of autonomy, theRecent developments offer more than 35 % more kilometres than the previous generation. Depending on the version, the Taycan 2025 claims a range in real use of 360 to 705 km (depending on the battery capacity chosen), a significant advance on one of the key points for premium buyers.
Le comfort is not forgotten with premium materials, sporty upholstery and the option of a Cross Turismo or Sport Turismo estate to meet all the expectations of the European market, which is always looking for versatility and practicality.
The advantages of Taycan over Yangwang are as follows:
- Performance gross and sensations driving recognised
- Autonomy among the best in the segment after update 2025
- Iconic designa strong emotional appeal for "sports luxury" customers
- Perceived quality and a top-of-the-range distribution networkThe new "European" brand, a guarantee of confidence for demanding European customers
Conclusion
Since the official announcement of its arrival in Europe in 2026, BYD's luxury sub-brand Yangwang has already established itself as a major player on the European market. a player to keep a close eye on in the ultra-premium electric vehicle segment. Firmly rooted in innovation, with spectacular models such as the U8 SUV that can float on water and the super-powerful U7 saloon, Yangwang offers a wide range of innovative products. offering that combines cutting-edge technology, extreme performance and luxury refined.
For European consumers, this is a the promise of a broader automotive horizonwith alternatives from a global player that has already overtaken Tesla in China and now wants to earn its spurs in a territory historically dominated by German, British and Italian brands.
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