A strategic price cut that redefines business mobility
The announcement of the new price of the Tesla Model Y Standard marks a breakthrough: for the first time, a premium electric SUV is entering the corporate vehicle price zone.
With an asking price of under €40,000, it becomes competitive compared with hybrid SUVs, and eligible for government incentives.
A new entry-level price for a premium SUV
The "Standard" version, displayed at 39 990 €now benefits from a A validated eco-score opens the door to CEE grants.
The bonus, between €3,100 and €4,200, brings the final price down to 35 790 € for the most modest households.
For fleets, this repositioning is vital: it allows a Tesla vehicle to be included in a renewal plan, while respecting the budget envelopes dedicated to company vehicles.
It's a turning point: the American brand, long perceived as elitist, is now anchoring itself in the mainstream. B2B market.
Under the bonnet, the Model Y Standard retains a autonomy WLTP of 534 kmone of the best in its category.
His balanced performance (0 to 100 km/h in 6.9 s) and its driving comfort are already winning over fleets looking to combine image, reliability and durability.
Tesla targets professionals and fleet managers
This new version is aimed directly at professionals, in particular commercial fleets, travelling consultants and companies subject to EPZs.
The brand knows that these players are looking for vehicles that are attractive, tax-efficient and economical over the long term.
By making the Model Y eligible for subsidies, Tesla is entering the league of strategic company vehicles, capable of balancing image, performance and profitability.
Eco-score: the key to bonuses and a winning CSR strategy
Why is the eco-score so important? Because since 2024, access to public subsidies is no longer simply a question of engine type; it depends on the car'scarbon footprint of the vehicle (production, transport, use, end of life).
What is an eco-scored vehicle?
The eco-score measures the environmental performance of a vehicle over its entire life cycle: manufacture, transport, use and recycling.
A high score guarantees a controlled carbon footprint and gives access to CEE grants, which now replace the traditional ecological bonus.
Produced in Berlin, the Model Y Standard meets these requirements.
Its European assembly, the use of renewable electricity in the Gigafactory and the reduction in transport distances ensure exemplary environmental traceability.
A competitive lever for businesses
For companies, the eco-score is becoming a strategic indicator:
- it guarantees regulatory compliance in calls for tender,
- it gives access to substantial financial assistance,
- and reinforces CSR credibility with employees and partners.
Fleets can now communicate the environmental performance of their fleets, while benefiting from optimised acquisition costs.
It's a commercial, tax and image advantage all rolled into one.
More competitive total cost of ownership (TCO) than ever before
The other major advantage of the Model Y is its TCO (Total Cost of Ownership). For a fleet manager, the question is no longer "how much does the vehicle cost", but "how much does it bring in over its life cycle".
From purchase to resale: optimised TCO
By combining a lower price, an eco-bonus, stable energy costs and a solid residual value, the Model Y has a TCO around 25 to 30 % lower than that of an equivalent internal combustion SUV.
- Low maintenance No oil, no belts, less brake wear.
- Predictable recharge between €0.15 and €0.25/kWh, i.e. 60 % less than a full tank of petrol.
- High residual value The Model Y remains one of the most sought-after vehicles on the second-hand market.
A company equipped with a fleet of 10 Model Ys saves up to €40,000 over 5 years, while reducing its emissions by more than 25 tonnes of CO₂.
Proven operational efficiency
The 534 km range offers total flexibility of use, even for sales staff travelling 150 to 200 km a day.
Thanks to the Tesla Supercharger network, recharging is no longer an operational hindrance: over 2,000 fast charging points in France, automatically integrated into journey planning.
On average, professional users see 40 % less maintenance expenditure and a 25 % reduction in downtime.
Less maintenance, more availability: the ideal model for intensive fleets.
A concrete opportunity to accelerate the electrification of fleets
The combination of an unprecedented access price and the validation of the eco-score opens up a strategic window of opportunity for companies. With the regulatory criteria set to be tightened by 2026, the current context offers an opportunity to an unprecedented balance between performance, total cost and risk control.
The right time to renew your fleet
The current CEE bonus and tax benefits will continue until mid-2026, but the criteria will gradually be tightened.
Looking ahead to 2025, means securing the best purchase and leasing conditions.
Fleets can now access a premium vehicle at a competitive price, while meeting their CSR objectives.
It's the perfect combination of economic performance and environmental compliance.
Tesla, a technology partner for fleet managers
Tesla doesn't just produce electric vehicles: the brand is developing a complete connected management ecosystem.
Every Model Y is equipped with native telemetry to monitor consumption, charging and maintenance in real time.
Connected to tools Fleet ManagerThis data becomes a lever for TCO management. Companies can monitor energy performance, plan recharges and anticipate costs, using data-driven and predictive fleet management.
What you need to know before buying a Model Y for your fleet
Before integrating the Model Y into your fleet, a few parameters need to be assessed to ensure optimum return on investment.
Points to check before buying or leasing
- Standard equipment The Standard version does away with certain styling elements (glass roof, premium upholstery) but retains the main technology pack.
- Delivery times Production in Berlin ensures short lead-times, but the first orders are already several weeks behind schedule.
- Maintenance and warranties Tesla offers a connected service, but fleets can opt for Fleet Manager contracts with integrated maintenance and 24/7 assistance.
A purchasing strategy adapted to the size of the fleet
Large companies can combine operational leasing (LOA/LLD) and direct purchasing to balance cash flow.
SMEs, on the other hand, benefit more from the CEE premium combined with social leasing pro.
Common objective: to speed up conversion without tying up capital.
The impact of the Tesla Model Y on the European car market
More than just a price cut, the validation of the Tesla Model Y Standard's eco-score marks a turning point in the structuring of the European electric vehicle market.
It demonstrates that Europe can produce locally competitive, sustainable models that comply with new environmental regulations.
With this version, Tesla is redefining standards: a premium SUV, eligible for public subsidies and capable of offering a competitive TCO compared with combustion and hybrid models.
This sends out a strong signal to manufacturers, public decision-makers and fleet managers alike.
A strong signal for European manufacturers
The Model Y embodies the new winning equation for the European market: produce locally, reduce our carbon footprint and remain accessible.
This industrial site, powered largely by renewable energies, symbolises a strategy focused on decarbonisation and cost control throughout the production cycle.
This success puts pressure on traditional manufacturers, who will in turn have to :
- accelerate the relocation and decarbonisation of their production chains,
- simplify their product ranges to reduce manufacturing costs,
- and improve software and energy management to optimise their margins.
The democratisation of premium electric vehicles
The Model Y embodies a new era of accessible premium, with top-of-the-range performance, sustainable production and affordable prices.
It shows that a vehicle can be desirable, efficient and profitable for fleets.
This dynamic is forcing the entire market to evolve: competing manufacturers will have to adjust their prices, simplify their ranges and strengthen their local roots.
Electric mobility is now the benchmark for fleet strategies, combining image, performance and sustainability.
Innovation, sustainability and data management: the new era of fleet management
The success of the eco-scored Model Y illustrates the convergence between technological innovation and environmental responsibility.
The car is no longer simply a means of transport: it's a connected toolwhich can provide real-time data on consumption, maintenance and usage.
This data-driven approach is transforming the fleet management function, making it possible to control costs, anticipate energy requirements and optimise the ecological performance of the fleet.
Tesla, with its integrated ecosystem (Superchargers, telemetry, predictive maintenance), is positioning the electric vehicle as a lever for operational and strategic transformation for European businesses.
Worth remembering: why fleets need to act now
The Tesla Model Y ticks all the boxes for a fleet manager in 2025:
- Floor price under €36,000 thanks to subsidies,
- Eco-score validated and CEE bonus active,
- Unbeatable TCO compared with thermal,
- Compliance with EPZ and CSR regulations,
- A premium image that enhances employee loyalty.
Fleets that think ahead today will benefit from the best cost/performance/image ratio on the market.
Beev supports this change with Fleet Manager, the complete solution for :
- audit existing fleets,
- simulate the TCO and potential savings,
- recommend suitable vehicles,
- and deploy recharging infrastructure tailored to the needs of businesses.
Our experts will advise you according to your needs. Beev offers Tesla 100% electric vehicles at the best prices, as well as recharging solutions.
