Why support is essential to accelerate electric recharging in companies
The electrification of fleets and car parks is not a matter of simple choice: it is a legal obligation that forms part of an overall public policy to decarbonise the economy. But while the government and local authorities have set ambitious targets, they also know that few companies can achieve them on their own, without financial and technical support.
A transition driven by clear objectives
The Mobility Orientation Act (LOM), the Climate and Resilience Act and the roll-out of low-emission zones (ZFE) are reshaping the regulatory framework in which businesses operate. These laws are more than just recommendations: they impose quantified obligations, with penalties for non-compliance.
Since the beginning of 2025, fleets of more than 100 vehicles must include at least 40 % of low-emission vehicles (electric, rechargeable hybrid or hydrogen), a threshold that will rise to 70 % in 2030. At the same time, the low-emission zones (ZFE) introduced by the major conurbations are dramatically reducing the use of combustion-powered vehicles in city centres. In Paris, Lyon, Marseille, Toulouse and Strasbourg, traffic restrictions are being tightened year after year.
How can a company guarantee its competitiveness if its vehicles can no longer enter town centres? How can employees be motivated if there is no suitable recharging solution in the workplace? How can a company attract the best talent at a time when environmental responsibility is becoming a key criterion for candidates?
These questions clearly show that the issue of charging points is not just a technical one: it determines the company's ability to operate in the years to come.
Why are the State and local authorities increasing financial incentives?
Although the switchover is compulsory, it remains costly, particularly for small and medium-sized businesses. The price of a terminal varies from €1,500 to over €100,000, depending on the power and the work required.
That's why the State, regions and local authorities are stepping up their support:
- Accelerating the ecological transitionby reducing transport-related CO2 emissions, which still account for almost a third of national emissions.
- Relieving companies' cash flowto prevent costs from holding back electrification. Subsidies make it possible to spread the financial effort and make the return on investment faster and more attractive.
- Unifying the territoryWithout charging points in rural and suburban areas, electric mobility would remain limited to the major cities.
Aid becomes a strategic lever: it transforms a regulatory obligation into an economic opportunity, a CSR asset and a competitive differentiation factor for companies that know how to take advantage of it.
Financial assistance available in 2025
Local subsidies: a key lever for adapting infrastructure to local conditions
Each region and local authority adapts its schemes to local needs. For example:
- Île-de-France finances up to 50 % of the cost of installing charging stations open to the public in strategic areas.
- Some cities (Lyon, Grenoble, Toulouse) offer additional support for private company car parks, in conjunction with their EPZs.
- In rural areas, Chambers of Commerce and Industry (CCI) provide targeted support to SMEs to avoid "recharge deserts".
These schemes vary according to local priorities, but they allow companies to drastically reduce their costs by combining regional subsidies with the national Advenir programme.
The State and the Advenir programme: the national reference for businesses
The Advenir programme, managed by Avere-France, remains the cornerstone of national support. Launched in 2016, it has been renewed and strengthened for the period 2023-2027, with an overall budget of several hundred million euros. By 2025, it will cover :
- Up to 50 % of installation costs for charging points in private car parks or car parks accessible to the public.
- Specific bonuses for infrastructure open to shared charging (e.g. company car parks open to private individuals in the evening).
- An obligation to use an IRVE-certified installer, guaranteeing compliance and safety.
Since its launch, more than €400 million has been invested, making Advenir the flagship scheme in France's electromobility policy.
SMEs and the self-employed: support tailored to small structures
An SME or a firm of self-employed professionals has neither the same resources nor the same needs as a large retailer. The good news is that the schemes take account of this diversity.
- Simplified subsidies via Adevnir or the regions.
- Subsidised loans offered by the BPI to finance the electrification of sites.
- Tax reductions on the depreciation of terminals, to reduce the accounting burden from the first year.
For example, for an SME with 20 employees and 5 electric vehicles, this aid could reduce the cost of installing 4 charging points from €16,000 to less than €8,000.
Fleet managers: what support is there for integrating charging stations and electrification?
Transport, logistics and construction companies have specific needs in terms of fast recharging and multi-site management. They therefore benefit from specific support:
- Help Advenir specific to fast-charging infrastructure for electric vans and trucks;
- Regional subsidies for multi-site projects, often conditional on partial opening to the public;
- Can be combined with European programmes (CEF, Horizon Europe) for strategic cross-border projects.
For example, a regional delivery company can receive support from the State, the region and Europe to finance the fast charging points that are essential to its business.
A guide to installing recharging stations in local authorities
What technical and regulatory criteria determine eligibility for support?
To be eligible, projects must meet strict technical and regulatory standards. These requirements are designed to guarantee the safety of the installations, their interoperability and their durability over time.
The main conditions of eligibility in 2025 are :
- Use an IRVE-certified installer.
Comply with French (NF C15-100) and European electrical standards. - Install terminals compatible with standards (Type 2 plug, CCS).
- Ensuring accessibility for people with reduced mobility at public pay stations.
- Integrate an intelligent energy management system to optimise electricity consumption.
The grants are therefore designed to encourage companies to make the right technical choices and guarantee the long-term future of the infrastructure.
How can you maximise the funding for your start-up project?
A well-prepared and properly designed project considerably increases the chances of obtaining the maximum subsidies available and reducing the remaining costs to a minimum.
Here are the key steps for optimising the financing of your recharging infrastructure :
- 1)Carrying out an energy audit
Before taking any action, it is essential to carry out an in-depth audit to determine your real needs: How many terminals should be installed? What wattage should you choose? Which location is best? How scalable should you be? - 2) Identify and cross-reference available schemes
Don't be satisfied with just one source of funding. Systematically combine: the national Advenir programme + regional and local aid + tax incentives + subsidised loans. An electric mobility expert can help you to identify all the support available in your area. - 3) Building a solid case
Funding bodies give priority to coherent, well-documented projects. Your application must include an analysis of your needs, the technical dimensions, the deployment schedule, the expected environmental benefits and the impact on your business. The more closely the project is aligned with the objectives of energy transition and decarbonisation, the more likely it is to obtain the maximum subsidies. - 4) Working with an expert partner,
Enlist the support of a specialist partner who can identify all the assistance available and manage the administrative side.
At Beev, we're already working with a number of companies to secure financing for their recharging infrastructure and optimise their investment in electric mobility.
What costs are borne by the company?
Even with increased support in 2025, companies will still have to bear part of the cost. But the good news is that, depending on the power of the charging points and the usage profile, the investment may be much more affordable than it seems, especially if it is planned well in advance.
Here are the average figures excluding subsidies:
- Slow terminal (3.7 - 7.4 kW): €1,500 to €2,500: ideal for long-term parking, particularly for employees.
- Accelerated terminal (11-22 kW): €2,500 to €4,000: the solution most chosen by SMEs today, because it combines controlled costs and fast recharging.
- Fast terminal (50-150 kW): €20,000 to €50,000: suitable for commercial vehicles or fleets requiring high availability.
- Ultra-fast terminal (300-400 kW): over €100,000: reserved for large-scale infrastructure and long-distance transport.
In reality, these costs have to be weighed against the savings made: lower TCO for electric vehicles, a more positive image with customers and employees, and regulatory compliance.
Summary table of support for the installation of charging points in 2025
| Type of aid / actor | Amount or cover | Conditions of eligibility | Main targets |
|---|---|---|---|
| Advenir programme (national) | Up to 50 % reduction in installation costs | Bollards installed by an IRVE professional, compliance with standards | SMEs, large companies, condominiums |
| Regional and local subsidies | 20 to 40 % depending on territory | Depends on EPZs, regional climate plans | SMEs, self-employed professionals |
| National taxation | Accelerated depreciation, tax exemptions | Investment in EVs + charging stations | Large companies, fleet managers |
| Multi-site systems | Cumulative aid (State + calls for projects) | Collective infrastructures, public terminals | Groups, logistics, manufacturers |
| CCI aid / liberal professions | Specific local funding | Small sites, limited parking | Liberal professions, VSEs |
Conclusion: 2025, a key year for electrifying fleets and car parks with greater public support
By 2025, the installation of charging points in companies will no longer be an optional extra, but a strategic investment. Regulatory obligations, the rise of EPZs and the increasing electrification of fleets mean that we need to act quickly.
The good news? There has never been so much assistance available and accessible. Whether you're an SME, a logistics group or a self-employed professional, today every company can finance its project to the tune of 30 to 60 %.
So the real question is no longer: do you need to install bollards? But rather: how can you make the most of existing schemes to turn them into an economic and ecological asset for your company?
2025 marks a unique opportunity to accelerate the transition to electricity while securing your company's competitiveness.
