IAA Mobility Munich 2025: a show focused on electric vehicles and innovation
The IAA Munich 2025 confirms its role as the global showcase for the automobile of tomorrow. This year's show highlights the accelerating transition to electric vehicles, while also focusing on the technological advances that are redefining the driving experience. European and Asian manufacturers put on a real show of strength, unveiling both production models and visionary concepts.
This year's key themes include
- The rise of the electric SUV, a segment that is particularly popular with European families.
- The arrival of new electric saloons designed to rival the market benchmarks.
- A wave of more affordable models, particularly compacts, designed to democratise zero-emission mobility.
- Concept cars and prototypes that reflect the brands' desire to explore design, aerodynamics and driving aids based on artificial intelligence.
Underlying this, the show illustrates a global strategy: to make the electric car the essential foundation of mobility, supported by innovations in batteries, ultra-fast recharging and connected on-board systems.
BMW goes all out for the Neue Klasse: iX3 and vision of the future
BMW took advantage of the IAA Munich 2025 to confirm its electric offensive with the presentation of its new Neue Klasse generation, a veritable showcase of its strategy for the decade to come. The Bavarian carmaker unveiled an unprecedented version of the future BMW iX3, an electric SUV designed to combine autonomyThe new platform is the cornerstone of the company's transition to the new generation of mobile phones. This platform is the foundation for the transition of BMW electric towards a catalogue focused on sustainable performance and the digital experience.
Highlights of the presentation included:
- New Neue Klasse platform: tailor-made for electric vehicles, incorporating new-generation batteries that are more compact and more efficient.
- BMW iX3 revisited: an electric SUV with increased range and fast recharging capacity, and a more modern design aerodynamics.
- Futuristic vision: immersive digital dashboards, on-board artificial intelligence and continuous software optimisation to enhance the user experience.
- Sustainable commitment: more environmentally-friendly production and recycled materials at the heart of interior design.
With this demonstration, BMW not only intends to offer a new model, but also to assert its position in the face of the growing power of Asian and American brands. The Neue Klasse promises to be a strategically decisive turning point in conquering a rapidly changing European market, both in the electric family SUV segment and in the premium electric saloon segment.
Mercedes GLC electric: a grille that leaves no one indifferent
With the new electric Mercedes GLC, the marque with the star is aiming to strengthen its presence in the strategic premium electric SUV segment. Previewed at the IAA Munich 2025, the model immediately catches the eye thanks to its avant-garde grille design, a symbol of Mercedes' new stylistic identity. It's a bold choice that's provoking debate, but one that reflects a clear determination to stand out in an increasingly competitive market.
The SUV's key features include :
- Distinctive design: full radiator grille with backlighting, new light signature and more dynamic lines than the previous generation.
- Electric performance: announced range of over 600 km thanks to a new battery high density.
- On-board technology: integration of the latest-generation MBUX system with augmented reality and advanced driving aids.
- Positioning: a genuine top-of-the-range alternative in the electric SUV segment to BMW's electric models, Audi electric and Tesla electric.
The electric GLC symbolises the ambition of Electric Mercedes The aim is to impose an elegant, technological vision of the electric SUV, while maintaining the standards of comfort and prestige that are already winning over an international customer base.
Škoda Epiq: the affordable electric car that creates a surprise
With Epiq, Škoda electric has chosen IAA Munich 2025 to make its mark in the affordable electric vehicle segment. At a time when the market trend is towards premium models, the Czech brand is attempting a breakthrough with a more democratic price positioning, without sacrificing design or technology. This compact electric SUV stands out for its pragmatic approach, aimed at the European public at large.
Among its major assets:
- The attractive price is announced at around €25,000 for the base version, a strategic threshold in the electric vehicle market.
- With an estimated range of around 400 km (WLTP), it will appeal to city-dwellers and suburbanites alike.
- Robust, modern design, faithful to Škoda's visual identity but with a more dynamic touch to appeal to a younger audience.
- On-board technologies, such as the integration of an intuitive central display and compatibility with the latest remote software updates (OTA).
With this model, Škoda is repositioning its electric range by targeting customers who were still reluctant to take the plunge into electromobility. The Epiq illustrates a key trend at the IAA Munich 2025: to make electric saloons and electric SUVs more accessible, while maintaining a promise of reliability and comfort.
Leapmotor B-05: the Chinese compact that wants to slash prices
Among the surprises at IAA Munich 2025, the Leapmotor B-05 caught the eye of visitors and professionals alike.
This compact SUV is a perfect illustration of the offensive strategy being pursued by Chinese manufacturers on the European market: offering a modern vehicle with a high level of equipment at a price that challenges established standards.
With the B-05, Electric Leapmotor is aimed at a broad audience, attracted by affordable electric mobility without having to sacrifice design or technology.
His arguments are based on several points:
- Adequate range: the battery promises a range suitable for everyday use and suburban journeys, with a rapid recharging system to limit constraints.
- Attractive design: dynamic lines, a closed radiator grille and balanced proportions that appeal to a younger audience.
- On-board technologies: digital dashboard, modern driving aids and enhanced connectivity to meet the expectations of urban drivers.
The Leapmotor B-05 reflects the brand's determination to position itself as a major player in the democratisation of electric vehicles in Europe. If its low-price promises are confirmed, this model could well become a serious competitor to the entry-level electric SUVs already on the market.
Xpeng P7+: a Chinese premium saloon coming to Europe
The Xpeng P7+ is set to be one of the big attractions at IAA Munich 2025, marking the arrival in Europe of a new premium electric saloon from China. With this model, the Electric Xpeng aims to compete directly with the market leaders, while offering a technological and financially attractive alternative.
This saloon has a number of distinctive features:
- Sharp, upmarket design: flowing lines, sporty looks and a meticulous interior finish to match European standards.
- On-board technology: an advanced digital cockpit with an intuitive interface and latest-generation semi-autonomous driving systems.
- Competitive range: claimed to be in excess of 600 km (WLTP cycle), to meet European drivers' expectations in terms of versatility.
- Value for money: an aggressive positioning vis-à-vis incumbent manufacturers, which could appeal to buyers who are sensitive to innovation and price.
With the P7+, Xpeng is confirming its international ambitions and illustrating the growing power of Chinese brands in the world of electric vehicles. Europe is becoming a strategic arena, where competition between electric saloons is intensifying, redefining the balance of the market.
Hyundai Ioniq 3: an electric compact for the general public
The Hyundai Ioniq 3 made a big impression at IAA Munich 2025, positioning itself as a compact electric car designed to appeal to the general public. With this model, the Korean manufacturer confirms its desire to extend its range beyond the Ioniq 5 and Ioniq 6, by targeting a strategic segment dominated by urban all-rounders and family cars.
Combining modern design, optimised range and a more accessible price, the Ioniq 3 is a direct response to the growing demand for affordable yet technologically advanced electric vehicles.
Key features of the Hyundai Ioniq 3 :
- Positioning: a compact halfway between electric city car and electric saloon, ideal for everyday use.
- Engines: several configurations are planned, including a more affordable entry-level version and a long-range version.
- Range: estimated at between 400 and 500 km depending on the version, thanks to a new generation of optimised batteries.
- On-board technology: digital instrument panel, connected infotainment system and latest-generation driving aids.
- Design: sleek, aerodynamic lines that echo the aesthetic codes of the Ioniq range, with a style designed to appeal to the European market.
With the Ioniq 3, Hyundai electric shows that it is no longer just a question of offering top-of-the-range electric SUVs, but also of making electric cars more accessible and versatile, thereby targeting a wider customer base and contributing to the democratisation of the market.
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Concept cars and prototypes: the IAA 2025 unveils the mobility of tomorrow
As well as models ready for the market, the IAA Munich 2025 showcased electric concept cars and visionary prototypes that foreshadow the future of mobility. Like technological laboratories, these experimental vehicles allow manufacturers to test new approaches to design, autonomy and connectivity. They also reflect a major trend in the sector: electrification is no longer confined to a simple transition range, but now embodies the very identity of the brands.
This year's highlights include
- A concept electric SUV with a record range, designed to meet long-distance needs without compromising on comfort.
- A futuristic electric saloon with a 100% digital cockpit and advanced semi-autonomous driving functions.
- Ultra-compact urban prototypes, designed for the city of tomorrow, capable of combining soft mobility and zero emissions.
- Experimentation with solid-state batteries and modular platforms, which promise significant gains in performance and cost.
These prototype electric vehicles reflect a clear evolution: the IAA 2025 is no longer just about short-term cars, but outlines a mobility ecosystem in which software, artificial intelligence and energy innovation play a central role.
What lessons can we draw from this year's Munich show?
The IAA Munich 2025 confirmed its role as a strategic barometer for the global automotive industry. More than just a trade show, the event illustrated the irreversible transformation of the sector towards electromobility.
Several major trends emerged from this year's edition:
- Acceleration of electrification: most of the new models on show - whether electric family SUVs or premium electric saloons - demonstrate a clear desire to gradually move away from combustion engines.
- Price positioning and democratisation: the rise of emerging brands such as Leapmotor and Xpeng is putting pressure on European manufacturers, with more affordable and competitive models.
- Technological innovation: new-generation batteries, immersive screens, advanced assisted driving... electric vehicles are becoming high-tech hotspots.
- Europe as a battleground: the massive arrival of Chinese manufacturers confirms that the European market is a strategic one, forcing long-established players such as BMW, Mercedes and Hyundai to react.
In short, the IAA Munich 2025 demonstrates that the battle is no longer being fought on performance alone, but also on accessibility, on-board technology and the ability of brands to appeal to a wider audience.
Conclusion: IAA Munich 2025 confirms the decisive shift towards electric cars
The IAA Munich 2025 marked a turning point for the global automotive industry. More than just a trade show, it was a tangible demonstration of a future in which electric cars are the new benchmark, whether in the form of electric family SUVs, premium electric saloons or more accessible models for the general public.
European manufacturers demonstrated their technological vision and commitment to sustainability, while Chinese brands confirmed their offensive strategy on the European market with innovative and competitive models.
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