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About the Toyota brand

Toyota, founded in 1914 as a textile factory, became a car manufacturer in 1937 with the creation of Toyota Motor Corporation. The leading Japanese manufacturer, it distributes its vehicles in more than 160 countries and produces more than 10 million cars a year. Its logo, which appeared in 1989, represents three ellipses symbolising the union of the consumer, the product and the brand's vision.
A pioneer of hybrids with the Prius in 1997, Toyota is gradually moving towards the 100 % electric, thanks in particular to a dedicated platform unveiled in 2020, with models such as the bZ4X paving the way for this transition.