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Ford is an American car manufacturer created by its illustrious founder Henry Ford in 1903. Ford played a central role in the transition to the automobile era with the Ford T, which sold more than 15 million units worldwide at the beginning of the last century. Ford is also renowned for having introduced Fordism, a mode of industrial development aimed at increasing productivity through the reorganisation of work. Ford's iconic vehicles include the Ford Mustang, more than 10 million of which were sold between 1964 and the present day. In fact, it was under the Mustang name that Ford produced its first 100% electric vehicle, the Ford Mustang Match-E, which aims to replicate the commercial success of its predecessors.