The Kia EV4: a response to the challenges faced by fleet managers
Lower operating costs
As previously stated, with a starting price estimated at €32,000the Kia EV4 is strategically positioned in the car market. electric vehicles company. This competitive rate, combined with various tax benefitsThis significantly reduces the initial acquisition cost for fleets.
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One of the major advantages of the EV4 is that it allows you to reduced fuel costsespecially as the energy bills down by 2025! As a reminder, some studies show that energy expenditure only accounts for 15% of the TCO of an electric vehicleagainst 23% for a petrol model and 28% for a diesel model. Note that this savings increase with distance travelledThis makes the EV4 particularly attractive for fleets with intensive use.
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What's more, maintenance costs are lower, estimated at around 20% of TCO for traditional vehiclesWith the EV4, maintenance costs are also reduced, thanks to the mechanical simplicity of electric motors and the absence of many of the wear parts found on combustion engines. In other words, this contributes to reduce maintenance and repair costs.
Use the TCO simulator to calculate the total cost of ownership of your car and compare it with its internal combustion equivalent.
What's more, companies benefit from significant tax advantages when they opt for an electric car. Firstly, there is the exemption from Taxe sur les Véhicules de Société (TVS) for electric vehicles, i.e. the possibility of recover 100% of VAT on electricity used for recharging further enhances the economic appeal of this model.
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Finally, the advantageous tax depreciation of electric vehicles allows companies to deduct up to €30,000 from their taxable profits each yearThis helps to further reduce the total cost of ownership.
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Autonomy and performance tailored to professional needs
One of the EV4's strong points will be its range. Kia is likely to offer a top-of-the-range version of the car equipped with a battery of 81.4 kWhoffering impressive autonomy around 650 km in the WLTP cycleaccording to the latest available details.
This capability will enable employees to make long journeys without having to worry about frequent rechargingoptimising productivity and reducing downtime.
💡Good to know : The Kia EV4 will be available in 2 versions a compact 5-door version (Hatchback) and a 4-door coupé saloon (Sedan), specially designed for European market. A GT-Line trimwill also be available.
For shorter journeys, this version will certainly be equipped with a 58.3 kWh batteryor around 450 km of range on the WLTP cycleThis versatility will enable fleet managers to tailor their choice of vehicle to the needs of each individual employee. By offering this versatility, the Kia EV4 will enable fleet managers to tailor the choice of vehicle to the usage profile of each employee, whether for daily commuting or long-distance travel.
What's more, the Kia EV4, which competes with the Tesla Model 3the Volkswagen ID.3 and the Renault Mégane E-Tech, is likely to excel in terms of performance. Its 204 hp electric motor (150 kW) and its torque of 283 Nm will deliver smooth, powerful acceleration, enabling professionals to navigate with ease in an urban environment or on the motorway. The car could deliver an impressive top speed of 260 kph and accelerate from 0 to 100 kph in 7 to 8 seconds, guaranteeing safety and efficiency in all situations.
One of the aspects often cited by fleet managers is the vehicles can be recharged quickly to maximise their availability. This Kia electric will fast recharging thanks to 400V architectureAlthough not as large as some top-of-the-range models, it is still a high-performer.
To guarantee a competitive price, the Kia EV4 will probably be equipped with a 400V charging systema more economical solution than the 800V technology used on the Kia EV6 and EV9, making it possible tooptimise production costs and ensure an affordable list price.
It is compatible with over 800,000 charging points in Europe via the Kia Charge service, including fast-charging stations IONITYstrategically located along major motorways.
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💡Did you know ? For CSR managers, thegreen electricity charging option is an undeniable plus, reinforcing the company's commitment to a concrete energy transition and reduced environmental impact.
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⚠️ Important to know ⚠️: The The full reveal of the Kia EV4 at the annual EV Day is scheduled for 27 February in Tarragona, Spain.. On this occasion, Kia will officially unveil all of the information about this new electric saloonincluding its interior and its detailed technical specifications.
It will be interesting to see whether, like the Kia EV3the Kia EV4 will be based on the e-GMP platform (Electric-Global Modular Platform) from the Hyundai Motor Group, and whether its range and performance will be even more impressive thanks to a potentially longer format.
Worth noting Unlike the EV3, which is currently produced exclusively in South Korea, the Kia EV4 should be assembled at their plant in Žilina, Slovakia.At least for the 5-door version. It remains to be seen whether Kia validate the expectations raised by this model or will unveil some unexpected new features at its EV Day in a few days' time.
Technology and connectivity for optimised management
The Kia EV4 promises tointegrate cutting-edge technologies and a advanced connectivity to optimise fleet management. Although Precise details will only be revealed at Kia's EV Day on 27 February.In the words of the company's CEO, "we can look forward to innovative functionalities tailored to the needs of fleet managers and CSR officers".
Initially, the fleet management system (FMS) from Kia, following the example of our tool for fleet manager Beevshould be at the heart of the EV4 technology offering. This system will enable companies to efficiently manage several vehicles in real timeproviding crucial data on salesthe stocks and deliveries. Fleet managers will also benefit from tools to optimise operational efficiency, such as :
- the stock control,
- the temperature monitoring,
- and the intelligent route planning.
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💡Did you know ? l'integration of artificial intelligence into the FMS of the EV4 promises advanced predictive maintenancereducing downtime and improving fleet profitability.
What's more, the EV4's connectivity will extend beyond simple fleet management. The on-board infotainment system (IVI) should provide access to an applications market dedicated to PBV (Platform Beyond Vehicle) and third-party applications. This integration will enable drivers to access relevant information and entertainment contentThis means they can improve their driving experience while remaining productive.
Kia's GVW business is a clear reflection of our vision to go beyond the mere concept of a car to meet the unmet expectations of many customers and communities by offering them optimised vehicles and services, perfectly adapted to specific market and economic conditions.
In terms of recharging, theEV4 to benefit from Kia's EV charging solution, optimising recharge programmes taking into account battery levelsand routes and opening hours.
However, it is important to remember that this information is based on Kia's PBV technologies and that the exact specifications of the EV4 will be confirmed at the launch.EV Day on 27 February.
Fleet managers and CSR officers are invited to attend this event to find out more about the EV4's technological and connectivity capabilities.
A design that combines elegance and functionality
Based on the 2023 concept car, the design of the new Kia EV4 is is distinguished by its modernity and its boldnessThis is an electric solution for fleet managers and CSR officers that is both functional and aesthetically striking.
La Sedan version adopts a sleek, low-slung silhouette with clearly defined aerodynamic lines. Its main exterior design features include :
- A diving bonnetwith a distinctive front grille.
- From vertical headlights, in a shape inspired by the crescent moon, creating a unique lighting signature.
- A fastback profilewith a distinctive roof spoiler.
- From 19-inch wheelsThis is particularly true of the GT-Line version.
The EV4 demonstrates Kia's vision of the next generation of electric saloon cars through its innovative silhouette, pioneering a new typology in a monotonous electric car market.
The version Hatchbackmore closely tailored to the needs of the European market, it retains the broad lines of its design while offering a more compact silhouette, ideal for urban fleets.
The EV4 is the embodiment of our design philosophy.Opposites United"This is Kia's 'Alliance of opposites', combining clean lines with bold technical details. This visual approach aims not only to offer a quality aesthetic experiencebut also to boost the image of companies that choose to include it in their fleet.
Although the technical details of the EV4 are expected to be revealed at EV Day on 27 February, this first presentation of the design suggests that it will be a high-performance electric vehicle, with styling that combines functionality and aesthetics for corporate fleets.
On the inside, the Kia EV4 embodies thethe perfect blend of innovation and sustainabilityThe interior is inspired by the natural beauty of the earth, and features an elegant, modern design. Inspired by the natural beauty of the Earth, the interior is distinguished by a thoughtful use of sustainable materials and quality craftsmanship finishes.
The main elements of the EV4's interior design are as follows:
- Sustainable materials :
- Kia is exploring eco-friendly alternatives to traditional leather, such as mycelium (mushroom roots), a material that is both resistant and flexible, grown to order. The cabin also incorporates bioplasticsThese include carpets made from recycled PET and materials from recycled fishing nets.
- Naturally dyed fabrics :
- EV4 fabrics are coloured using natural dyes derived from madder roots and walnut shells. These dyes provide a wide range of tones, while using 100% recycled cotton.
- Craft details :
- Hand-woven fabric stripes are integrated into the dashboard (2 screens) and storage areas, creating a distinctive 3D effect and demonstrating meticulous craftsmanship.
- Hemp fibres :
- The centre console is made from hemp, a renewable and sustainable material that brings a balance of functionality and style to the cabin.
- 3D knitting technology :
- The EV4 seat covers are designed using advanced 3D knitting technology. This approach reduces waste while offering a seamless, modern and comfortable design.
- Intuitive user experience :
- The horizontal layout of the cabin gives priority to ergonomics and driver visibility, with elements integrated seamlessly so as not to interfere with the driver's field of vision. The air conditioning control panel is discreet and can be stored in the centre console when not needed. What's more, the air vents allow you to customise the ventilation mode to suit your preferences.
- Mind Modes" function :
- The innovative " Mind Modes The "Performance" mode adjusts the ambient lighting and ventilation modes to suit the driver's needs. In 'Performance' mode, essential information is displayed, while in 'Navigation' mode, the driver's voice is heard. Serenity "It creates a soothing atmosphere for a more relaxed driving experience.
In other words, the interior of the Kia EV4 is more than just the cabin of a car. It embodies a new vision of sustainable mobility, combining luxury, comfort and respect from the environmentThe result is an unprecedented experience that redefines the expectations of drivers and businesses when it comes to environmentally-friendly vehicles.
Kia EV4: summary of technical specifications
Here's a summary table of the Kia EV4's technical specifications for a better overview:
| Technical specifications | Kia EV4 |
|---|---|
| Range (WLTP) | 450 to 650 km depending on version |
| Starting price | From €32,000 |
| Battery | 58.3 kWh and 81.4 kWh |
| Motorisation | 204 bhp (150 kW) |
| Couple | 283 Nm |
| Reloading | Charging at 400V |
| Acceleration (0 to 100 km/h) | Between 7 and 8 seconds |
| Top speed | 260 km/h |
| Versions | Sedan and Hatchback |
| Production plant | Žilina plant, Slovakia (5-door version) |
| Launch date | Summer 2025, with full presentation at EV Day on 27 February 2025 |
A lever for an ambitious CSR policy and a contribution to carbon neutrality objectives
The Kia EV4 is fully in line with the Kia's strategy to reduce its CO₂ emissions by 97% from 2019 levels by 2045.but also with a view to thea ban on new internal combustion vehicles by 2035 and carbon neutrality by 2050This gives fleet managers and CSR officers powerful leverage to realise their environmental ambitions.
However, Kia is going beyond the simple 0 emission vehicle by taking a holistic approach to sustainability. As we saw earlier, EV4 production incorporates recycled materials and environmentally-friendly processes. The use of bioplasticsof carpet in recycled PET and materials from recycled fishing nets in the cabin demonstrates Kia's commitment to the circular economy.
Pour les responsables RSE, l’EV4 offre une opportunité de concrétiser les engagements de l’entreprise en matière de développement durable. En effet, elle permet de se conformer aux réglementations environnementales de plus en plus strictes, notamment dans les low-emission zones (ZFE) qui se multiplient dans les grandes agglomérations.
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De plus, Kia s’engage à utiliser 100% d’énergie renouvelable dans ses sites de production d’ici 2030 for sites étrangers and 2040 pour les sites nationaux. Cette démarche globale renforce la valeur de l’EV4 en tant que choix responsable pour les entreprises soucieuses de leur impact environnemental tout au long de la chaîne de valeur.
En choisissant l’EV4, les entreprises s’alignent sur une vision à long terme de la mobilité durable, contribuant ainsi à l’objectif global de Kia de devenir un fournisseur de solutions de mobilité durables d’ici 2045.
Conclusion : La Kia EV4, un choix stratégique pour les entreprises ?
En résumé, la Kia EV4 se présente comme une véritable opportunité pour les gestionnaires de flotte et les responsables RSE désireux d’optimiser à la fois les coûts et l’impact environnemental de leur entreprise. Grâce à son prix compétitif, son autonomie confortable et ses caractéristiques techniques mettant l’accent sur la durabilité, elle s’inscrit parfaitement dans une vision d’avenir pour les flottes d’entreprise.
However, there are a number of reasons for this, tout reste à découvrir lors de l’EV Day le 27 février 2025, où Kia dévoilera officiellement toutes les spécifications techniques et fonctionnalités détaillées de l’EV4, notamment en matière de connectivité et de gestion de flotte.
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