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Public charging points boost a company's appeal
Electric vehicles and market trends: why is this the future?
The market for electric vehicles has grown considerably in recent years. In 2022, worldwide sales reached 10.5 million, representing 14.2 % of all vehicle sales. This increase illustrates the rapid transition to electric mobility. In France, this trend is marked with market share rising to 16.8 % in 2023, even reaching 20 % in the final months of the year. Demand is growing all the time, and drivers are now looking for practical and reliable recharging solutions, underlining the importance for businesses of equipping themselves with public recharging infrastructures. Offering charging points is therefore a necessity if we are to meet the expectations of these consumers. Public charging points enhance a company's attractiveness and represent a commitment to sustainability, improving its brand image and attracting customers who are concerned about their environmental impact.
Also read → What role do recharging infrastructures play in the development of a green economy? vehicle fleet electric?
How can you boost customer engagement with a charging point?
Integrating electric vehicle charging points into businesses is a key element in improving customer engagement and user experience. Recent studies indicate that an easily accessible charging facility can increase customer attendance time by up to 50 %, compared to establishments without this facility. This inevitably translates into increased spend, with companies seeing an average increase of 20 % in the value of purchases per customer when a charging point is available, as was the case for Swedish giant Ikea, a pioneer in this field.
The availability of charging points plays a crucial role in consumers' decisions to visit one establishment rather than another. In fact, 72 % of electric vehicle owners choose their destinations based on the availability of these facilities. This choice reflects a significant opportunity for shopping centres, restaurants, hotels and others to attract a targeted, high-value clientele committed to sustainability and green mobility.
The installation of charging points is therefore an effective marketing strategy, enabling :
- reinforce a company's eco-responsible brand image,
- improve its reputation and appeal to a public that is increasingly concerned about the environment.
In addition, it may be worthwhile for a company to consider strategies such as setting up a loyalty programme linked to the use of the kiosks, offering discounts or exclusive benefits for regular customers, for example.
Also read → How do I find a free charging point?
Reduce operating costs with an electric vehicle charging point
The green economy: cutting operating costs
Membership of the green economy represents a double advantage for businesses: it reduces their environmental impact, but also cuts their operating costs. Installing charging points for electric vehicles, particularly when combined with renewable energy solutions such as solar panels, is a strategic investment towards this goal.
Using solar energy to power charging points can reduce a company's energy costs by up to 40 %. This saving is made possible by the ability of solar installations to produce a quantity of energy that can then be fed back into the grid, generating additional credits or income for the company. In France, legislation encourages this approach through feed-in tariffs for green electricity produced and not consumed on site through the support for renewable energies.
Also read → Should you install solar panels for your charging points?
In addition, investment in eco-responsible charging infrastructure can make companies eligible for tax incentives and government subsidies, reducing initial installation costs. These financial incentives, designed to encourage sustainable practices, improve the return on investment of charging stations. They can include :
- business tax credits or tax credits for the purchase and installation of electric vehicle charging points,
- direct subsidies to cover part of the cost of installing charging stations,
- loans offered at below-market interest rates,
- tax exemptions or reductions on environmentally-friendly equipment,
Also read → Aid for the installation of charging points in 2024
As well as saving money, the installation of charging stations positions a company as a committed player in the energy transition. This positive perception can lead to an increase in the number of customers, greater customer loyalty and higher sales.
Incorporating charging stations into a company's strategy is not just a gesture in favour of the environment, it's also a decision that helps to reduce costs while aligning with the values of sustainability and innovation valued by today's consumers. Investment in these green technologies is therefore an asset for any company wishing to position itself in the green economy.
Turning charging stations into a source of profit
Installing recharging points is an opportunity to attract a wider customer base, but it also offers a source of income. With an estimated need of 3 million recharging points audiences in Europe by 2025Demand for accessible and efficient recharging solutions has never been so high.
Companies can exploit this trend by adopting various pricing models for the use of charging points:
- direct billing with tariffs based on demand, the cost of electricity or peak periods,
- inclusion of the cost of recharging in existing services (hotel accommodation packages or shopping centre subscriptions),
- free top-ups for customers making purchases of a certain amount; this method can increase the average customer basket
Also read → Installing charging points on company premises
It is also possible for companies to benefit from partnerships with energy suppliers or recharging network operators, by sharing the revenue generated by the use of the charging points. This collaboration can reduce installation and maintenance costs while providing a passive and sustainable source of income.
Charging stations should not just be seen as a cost, but also as an investment opportunity to generate revenue. By adopting a flexible and innovative approach to managing these infrastructures, businesses can cover their costs while contributing to their profitability. The key lies in selecting a pricing model that is adapted to the company's objectives and the needs of its customers.
Enhancing your brand image through sustainable development
Amplifying the Ecological Impact on Corporate Reputation: Charging Stations as a Lever
With consumer environmental awareness at an all-time high, companies' commitment to green initiatives translates directly into an enhanced brand image. A recent Nielsen study revealed that 73 % of consumers would be prepared to change their consumption habits to reduce their environmental impact. What's more, 66 % of consumers, and up to 75 % among millennials, express a marked preference for brands committed to sustainable development.
The installation of charging points for electric vehicles is a concrete and visible response to this growing demand for more environmentally-friendly practices. By offering this service, a company not only demonstrates its ability to adapt to technological developments, but also its deep commitment to reducing greenhouse gas emissions and combating climate change.
This positioning is much more than the provision of infrastructure: it is a statement of brand identity, underlining a commitment to innovation and environmental responsibility. Companies that take steps to reduce their carbon footprintIn this way, they can enhance their reputation with consumers, investors and partners.
Public charging points: the choice of innovation
The installation of public charging points by companies is seen as an embrace of innovation. With annual growth in electric car sales exceeding 40 % in some markets, forecasts indicate that electric cars will represent 31 % of total new vehicle sales by 2030The importance of adopting this technology cannot be underestimated.
By adopting charging stations, companies are signalling their ability to anticipate and respond to the needs of a changing society. This initiative not only appeals to customers who are concerned about the environment; it also resonates with a young, tech-savvy generation who value the innovation and social responsibility of the brands they support. Avere-France shows that 67 % of 18-24 year olds are more likely to patronise companies that invest in sustainable infrastructure such as electric car charging points.
The choice to install a public charging point reflects a dynamic, forward-looking strategy aligned with global trends in technological innovation and sustainability. This approach offers businesses an opportunity to attract not only environmentally conscious customers, but also talent looking to associate themselves with forward-thinking brands.
Conclusion
Investing in a public charging point is therefore a winning strategy for businesses. It's an effective way of standing out from the competition, boosting customer dwell times, reducing operating costs, generating additional revenue and reinforcing their brand image. It's also an investment in the future, preparing the business for a time when electric vehicles will become the norm. With a public charging point, your company confirms its commitment to sustainability and innovation, while positioning itself as a key player in the energy transition. It's time to take action and prepare your company for the future: the future is electric, and with a public charging point, your company will be ready to face it. Ready to take the plunge? Contact our experts Beev if you have any questions. We'll get back to you within the hour.
If you would like to find out more aboutsupport for the installation of charging points for businesses in 2024For more information, see our article on this subject.
