The Cybertruck on tour in Europe: will it be marketed?

Tesla Cybertruck's odyssey across Europe

The futuristic pickup from Teslathe Cybertruck, is set to hit European soil very soon! Its unusual design caused a sensation from the moment it was unveiled. But where and when will you be able to admire it with your own eyes?

In this article, we explore the dates and cities of the Cybertruck's European tour, dubbed "Cyber Odyssey". Cyber Odyssey. However, its presence on European roads remains forbidden, contrary to what you might think.

That said, we're delighted to announce that Beev will be on hand during the Cybertruck Odyssey tour at STATION F on May 27, 2024 from 5pm for an exclusive evening. For more information and to register for this electrifying event, please follow this link: Tesla x Beev: experience Cybertruck innovation at Station F

On this subject : The Cybertruck: Tesla's futuristic electric pickup, never coming to France?

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Cyber Odyssey: Tesla's electric pick-up tour

Since its unveiling in November 2019the Cybertruck has maintained its seductive power, while eliciting mixed reactions from enthusiasts of more traditional automotive aesthetics. Indeed, this electric pickup is undeniably different from the other vehicles on our roads. The Cybertruck's angular contours are truly unique..

In contrast to a design focused on aerodynamics, this one is aimed at reducing production costs. The use of this particular steel, also found in the Starshiprockets, is used as metal reinforcement, greatly simplifying assembly.

That said, Tesla recently announced the debut of the Cyber Odyssey. The Cybertruck will appear at around one hundred sites in 20 European countries from now until mid-July, starting with the Sweden. This electric car will provide a unique opportunity to get to know this pickup truck up close, with its innovative technology, unique features and unique unique design.

It will be on show in the following countries on these dates: 

  • Italy,
  • Switzerland, 
  • France, 
  • Hungary,
  • Austria, 
  • Poland, 
  • Portugal, 
  • Norway, 
  • Belgium, 
  • Finland,
  • Spain, 
  • Netherlands,
  • Denmark,
  • Germany, 
  • United Kingdom, 
  • Czech Republic. 

But that's not all: it will also be visible in Qatar and the United Arab Emirates.

However, as stated in the preamble, it is important to note that the Cybertruck is not available in Europe at present. Indeed, Tesla has not yet launched its commercialization on the European market, and has no immediate plans to do so. The company is concentrating primarily on the North American market, where demand is high.

Although the vehicle is not available for purchase, Tesla plans to offer a range of goodies and merchandise during the tourwith the opening of a souvenir store.

When will the Cybertruck arrive in France?

According to a press release received by the editors, "In France, the Cybertruck will make its first appearance in Paris from May 22 to 25, as part of the VivaTech trade show, Europe's biggest startup and tech event. It will then embark on a nationwide tour, and will be visible in many regions of France.

The Cybertruck will be making 7 stops on its tour of FranceHere's the full list:

  • ParisVivaTech: May 22-25, 2024
  • ParisStation F: May 26-29, 2024
  • MulhouseNational Automobile Museum: May 30, 2024
  • LyonTesla Center Lyon Saint-Priest: June 1-3, 2024
  • MonacoTop Marques: June 5-9, 2024
  • Pennes-MirabeauTesla Store: June 7-9, 2024
  • BordeauxChâteau La Garde: June 10-12, 2024
  • La Rochelle - AytréTesla Store: June 13-14, 2024
  • Saint-Ouen sur SeineTesla Store: June 14-18, 2024

As previously stated, each stage of this tour offers visitors a unique experience, although they won't be able to drive it. They will be able to : 

  • admire the Cybertruck, 
  • test other models from the Californian brand, such as the Tesla Model S and the Tesla Model X,
  • and access to a variety of refreshments to help you have a good time.

A registration is recommended for those wishing to participate. The tour represents a major marketing coup, but it promises to be an unmissable event for enthusiasts of automotive technology and innovation.

cybertruck

The Tesla Cybertruck will still not be marketed in Europe

Will the Cybertruck conquer Europe as it passes through? The electric pickup is certainly causing a stir with its unusual design, but what about marketing? 

While some were hoping for an imminent arrival on the European market, the reality is more nuanced!

In fact, marketing on the Old Continent is hampered by safety issues and compliance with European European standards.

A gauge not approved for European roads, particularly in France

Initially, the Cybertruck is designed designed specifically for American roads. With its impressive dimensions (5.8 meters in length, 2 meters in width and 1.9 meters in height), it could encounter difficulties difficulties navigating European roadsless suitable than those of the United States.

Secondly, its angular lines and very rigid bodywork do not comply with European safety standards.. Indeed, the EU requires a minimum curvature of the bodywork, which the thin 1.4-mm steel sheet used for the Cybertruck cannot provide.

In the third stage, the Cybertruck is fitted with steel steel armorenabling it to withstand small-calibre bullets.. This feature could prove problematic in Europe, where safety standards are extremely rigorous.

The Cybertruck would probably not benefit from the ecological bonus

In addition to the fact that this electric vehicle is not type-approved environmental score would be unfavorablegiven that the Cybertruck weighs 3.1 tonnes.

Read more : How to calculate the environmental score for electric vehicles?

Closely related to the same subject, the the price of this electric pick-up is less attractive than expectedranging from $39,900 to $69,000 depending on powertrain, placing the vehicle in the premium category. As a result, it would be unlikely to benefit from subsidies such as the ecological bonus.

To consult : Ecological bonus 2024: changes to come

What's more, its limited production at the Gigafactory in Austin, Texas, automatically classifies it as "assembled outside the European Union".

Recall carried out on approximately 4,000 copies

Revealed in 2019, the Tesla Cybertruck only began to be marketed in North America at the end of November 2023, almost 2 years after the planned date. Its reputation has recently been tarnished by reliability problems.

Indeed, the original owners had reported : 

  • traces of rust on the bodywork, 
  • and a faulty entertainment system that had to be updated shortly after launch.

But that's not all: in April 2024, the Californian company had to recall almost 3,900 units due to a a faulty accelerator pedal that could get stuck..

Worrying crash-test results

In addition, crash-test results proved critical, as its excessive rigidity excessive rigidity prevents any deformation during collisionsThis means that the occupants are thrown violently into the interior. This point is at odds with European standards, which favor deformable zones for effective impact absorption.

Conclusion

The Tesla Cybertruck intends to leave an indelible mark in its European wake. Its tour will enable many enthusiasts to get up close and personal with this unusual electric pickup, and to form their own opinion of this avant-garde electric vehicle.

And you, will you discover the Cybertruck on this occasion? 

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Picture of Maëlle Laurent
Maëlle Laurent

Committed to sustainable mobility, a sector revolutionizing the way we get around, I contribute to the energy transition through my articles.

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