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Greening your fleet through CSR?

CSR fleet greening

The LOM law law encourages companies to turn to CSR. Legal, municipal and legislative obligations are also driving companies to greening their vehicle fleets. In this article, find out how Corporate Social Responsibility (CSR) can help an SME reduce its carbon footprint by electrifying its vehicles.

Table of contents

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BMW iX2 eDrive20

Catalog price

46 900 €

(excluding bonuses)

LLD from

604 €

Per month, no deposit for professionals

Range (WLTP ): 478 km

Acceleration (0 to 100 km/h): 8.6 sec

Fast charge (from 20% to 80%): 30 min.

XPENG G6 RWD Standard Range

Catalog price

42 990 €

(excluding bonuses)

LLD from

592 €

Per month, no deposit for professionals

Range (WLTP ): 435 km

Acceleration (0 to 100 km/h): 6.9 sec

Fast charge (from 20% to 80%): 21 min.

Cupra Tavascan VZ

Catalog price

46 990 €

(excluding bonuses)

LLD from

620 €

Per month, no deposit for professionals

Range (WLTP ): 517 km

Acceleration (0 to 100 km/h): 5.6 sec

Fast charge (from 20% to 80%): 28 min.

VinFast VF 8 Plus Extended Range

Catalog price

51 490 €

(excluding bonuses)

LLD from

473 €

Per month, no deposit for professionals

Range (WLTP ): 447 km

Acceleration (0 to 100 km/h): 5.5 sec

Fast charge (from 20% to 80%): 32 min.

Renault Kangoo E-Tech EV45 DC 80kW

Catalog price

38 900 €

(excluding bonuses)

LLD from

Make a request

Per month, no deposit for professionals

Range (WLTP ): 285 km

Acceleration (0 to 100 km/h): 12.6 sec

Fast charge (from 20% to 80%): 24 min.

Fiat E-Ulysse 75 kWh

Catalog price

70 400 €

(excluding bonuses)

LLD from

Make a request

Per month, no deposit for professionals

Range (WLTP ): 306 km

Acceleration (0 to 100 km/h): 13.3 sec

Fast charge (from 20% to 80%): 38 min.

Citroën ë-Spacetourer 75 kWh

Catalog price

62 720 €

(excluding bonuses)

LLD from

Make a request

Per month, no deposit for professionals

Citroën ë-Spacetourer 50 kWh

Catalog price

56 720 €

(excluding bonuses)

LLD from

Make a request

Per month, no deposit for professionals

Range (WLTP ): 230 km

Hyundai Inster Standard Range

Catalog price

25 000 €

(excluding bonuses)

LLD from

325 €

Per month, no deposit for professionals

Range (WLTP ): 300 km

Acceleration (0 to 100 km/h): 11.7 sec

Fast charge (from 20% to 80%): 29 min.

Opel Frontera 44 kWh

Catalog price

29 000 €

(excluding bonuses)

LLD from

475 €

Per month, no deposit for professionals

Autonomie (WLTP) : 305 km

Acceleration (0 to 100 km/h): 12.1 sec

Fast charge (from 20% to 80%): 32 min.

Alpine A290 Electric 180 hp

Catalog price

38 700 €

(excluding bonuses)

LLD from

630 €

Per month, no deposit for professionals

Range (WLTP): 380 km

Acceleration (0 to 100 km/h): 7.4 sec

Fast charge (from 20% to 80%): 33 min.

Fiat Grande Panda 44 kWh

Catalog price

24 900 €

(excluding bonuses)

LLD from

410 €

Per month, no deposit for professionals

Range (WLTP): 320 km

Accélération (0 à 100 km/h): 12 sec

Fast charge (from 20% to 80%): 32 min.

BMW i5 Touring eDrive40

Catalog price

Make a request

(excluding bonuses)

LLD from

890 €

Per month, no deposit for professionals

Autonomie (WLTP) : 560 km

Acceleration (0 to 100 km/h): 6.1 sec

Fast charge (from 20% to 80%): 26 min.

Tesla Model 3 Grande Autonomie Propulsion

Catalog price

44 990 €

(excluding bonuses)

LLD from

585 €

Per month, no deposit for professionals

Autonomie (WLTP) : 702 km

Acceleration (0 to 100 km/h): 5.3 sec

Fast charge (from 20% to 80%): 20 min.

Volkswagen iD.7 PRO

Catalog price

59 990 €

(excluding bonuses)

LLD from

822 €

Per month, no deposit for professionals

Range (WLTP ): 621 km

Acceleration (0 to 100 km/h): 6.5 sec

Fast charge (from 20% to 80%): 28 min.

Mercedes EQE 300

Catalog price

69 900 €

(excluding bonuses)

LLD from

Make a request

Per month, no deposit for professionals

Autonomie (WLTP) : 647 km

Acceleration (0 to 100 km/h): 7.3 sec

Fast charge (from 20% to 80%): 33 min.

Kia EV3 Long Range

Catalog price

40 990 €

(excluding bonuses)

LLD from

508 €

Per month, no deposit for professionals

Range (WLTP ): 600 km

Acceleration (0 to 100 km/h): 7.7 sec

Fast charge (from 20% to 80%): 33 min.

Kia EV3 Standard Range

Catalog price

35 990 €

(excluding bonuses)

LLD from

465 €

Per month, no deposit for professionals

Range (WLTP ): 429 km

Acceleration (0 to 100 km/h): 7.5 sec

Fast charge (from 20% to 80%): 30 min.

Peugeot 308 Hybrid 225

Catalog price

47 520 €

(excluding bonuses)

LLD from

710 €

Per month, no deposit for professionals

Range (WLTP): 59 km

Acceleration (0 to 100 km/h): 7.5 sec

Opel Astra-e 156hp

Catalog price

40 990 €

(excluding bonuses)

LLD from

545 €

Per month, no deposit for professionals

Range (WLTP ): 418 km

Acceleration (0 to 100 km/h): 9.2 sec

Fast charge (from 20% to 80%): 26 min.

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What is CSR?

Corporate Social Responsibility (CSR) is the concept of how companies voluntarily integrate social and environmental concerns into their business activities and relationships with their stakeholders.

Corporate sustainability

Established in 2010, the ISO 26000 standard (the first international CSR standard to provide guidelines) is based on seven main principles: consumer-related issues,

  • human rights, 
  • communities and local development,
  • organizational governance,
  • relations and working conditions, 
  • the environment,
  • fair practices.

For companies, CSR means taking initiatives to promote respect for the environment and sustainable development. This is made possible by taking into account the interests of employees, customers and partners, as well as society as a whole.

As an SME, am I concerned by CSR?

All French companies, whatever their field of activity or size in terms of number of employees, are concerned by CSR. The issues of sustainable development and environmental protection concern all companies, large and small. What's more, since since 2019, French companies have been legally obliged to take ecological and human issues into account in the management of their activities.

What are the aims of CSR? 

When a company embarks on a CSR initiative, it is highly beneficial to its business. Improving its brand image with customers and prospects directly boosts its results. Candidates applying for a position with a company are increasingly attentive to CSR criteria. An employer who is committed to an ecological approach is more likely to attract high-quality profiles.

What are the three pillars of CSR?

CSR is based on three main pillars: 

  • The environmental pillar: This concerns initiatives aimed at reducing the company's negative impact and preserving natural resources, for example by adopting eco-responsible practices (setting up a selective sorting system, awareness-raising workshops, etc.).
  • The social pillar: This concerns actions in favor of employees, customers, suppliers, local communities and society in general. This applies to issues such as fairness, respect for human rights, diversity (non-discrimination policy) and inclusion.
  • The economic pillar: This concerns corporate governance practices, particularly in terms of transparency, ethics, financial responsibility and contribution to the local economy.

Steps for implementing a CSR approach in your SME

Appoint a dedicated manager

An internal collaborator with management skills can be appointed. He or she will oversee the actions to be implemented throughout the project. An external expert can also be hired to deploy the CSR approach for an SME.

Conducting a strategic internal audit

This stage helps you understand your company's strategic objectives. It's important to understand your company's needs, and the actions to be taken (identify your challenges, determine priorities).

Drawing up an action plan

To effectively implement a CSR strategy, it is crucial to draw up a CSR action plan. This plan should define social and environmental objectives, qualitative and quantitative measures of success, and specific actions to be undertaken. It is important to prioritize these practices, focusing on actions with the greatest impact and a high return on investment (ROI).

In addition, the identification of stakeholders, such as customers, employees, suppliers, shareholders and investors, is necessary to the success of the CSR approach. The action plan will serve as a guide throughout the deployment of CSR practices, and should be monitored and reported on regularly to ensure the sustainability of the CSR policy.

Communicating CSR

Once actions have been initiated, the next step is to communicate them inside and outside the organization to ensure that everyone adheres to the new rules. This step not only helps preserve the company's image, but also enables it to reap the benefits of the new initiatives.

Monitor actions implemented

Finally, analyzing the results of your actions will enable you to verify their effectiveness. If the results are not in line with expectations, you'll need to adapt them to achieve your objectives.

Also read Corporate Social Responsibility: definition and examples

Standards and laws to be complied with by a company

All companies have to comply with regulations. They are faced with new obligations concerning their vehicle fleets, with the aim of meeting today's ecological challenges. What are these laws and standards?

The Mobility Orientation Act (LOM)

Published on December 26, 2019 as part of the ecological transition the LOM aims to promote sustainable mobility and reduce greenhouse gas emissions. It includes provisions to promote cycling and walking, develop public transport and reduce car use.

The Climate and Resilience Act

The Climate and Resilience Act was unveiled on July 20, 2021. Its aim is to reduce greenhouse gas emissions and promote sustainable development. In the long term, the challenge is to reduce 40% in GHG emissions by 2030.

Also read The Climate and Resilience Act in 4 measures

Low-emission mobility zones

Visit ZFE-m are zones where vehicles that do not meet certain environmental standards are restricted or banned. In many cities, low-emission zones have been set up to reduce air pollution.

The French Ministry of Ecological Transition has also specified that, in the 10 metropolitan areas (Greater Paris, Lyon, Aix-Marseille, Toulouse, Nice, Montpellier, Strasbourg, Grenoble, Rouen, Reims and Saint-Étienne) where air quality limits are regularly exceeded, traffic bans for vehicles with Crit'air 5 in 2023, Crit'air 4 in 2024 and Crit'air 3 in 2025 will be automatically implemented.

Also read → Low-emission zones: what impact for professionals?

Crit'Air stickers

The Crit'Air stickers stickers are mandatory in many French communes. They are used to indicate the environmental performance of vehicles. There are six categories of sticker, and the higher the number, the more polluting the car. Vehicles with high emissions are then subject to restrictions or bans in certain zones.

To circulate in the ZFE-m and during these limits, all cars, including those used for commercial purposes and those of professional fleets, must display the Crit'Air sticker. It is compulsory for all models (commercial vehicles, combustion-powered cars and heavy goods vehicles).

The greening of vehicle fleets

With the new regulations concerning greening of vehicle fleets, companies are obliged to switch to electric electric vehicles.

AM graphics

Article 103 of the law, passed on August 22, 2021, even envisages a total ban on the sale of new combustion-powered cars emitting more than 123g of carbon dioxide per kilometer by January 1, 2030. Finally, in 2035, the law envisages the sale of combustion-powered vehicles in the European in the European Union. A large-scale development of electric recharging stations throughout France is planned.

WLTP standards

The WLTP (Worldwide harmonized Light Vehicles Test Procedures) are a set of European Union regulations designed to improve the accuracy of vehicle emissions testing. As of March 1, 2020, the new WLTP procedure has replaced the old NEDCprocedure, which had been used in France since 1973.

These regulations require vehicles to undergo more rigorous testing to ensure they meet emissions standards. The aim is to introduce a new test cycle and enable standardized comparison of vehicles on the basis of common indicators. This protocol also serves as a reference for calculating the tax on company vehicles and registration taxes.

Also read → WLTP standard: definition and changes for corporate fleets

What is the relationship between CSR and fleet greening?

CSR shows that a company is committed to environmental issues. Of course, there is no legal obligation for companies to integrate the fight against climate change into their CSR, but the LOM (Mobility Orientation Law), for example, strongly obliges them to do so. CSR influences both the company's activities and its ambitions in terms of low-emission mobility.

The common goals of CSR and fleet greening

CSR and fleet greening may appear to be different initiatives, but they share common objectives. They both aim to :  

  • reduce environmental impact and 
  • to improve social responsibility.

 

By electrifying your fleet, you can : 

  • reduce your carbon footprint,
  • improve air quality, 
  • contribute to the energy transition. 

 

By adopting a CSR strategy, you can : 

  • engage with your stakeholders, 
  • improve your reputation, 
  • building a sustainable company. 

Nevertheless, a company's profitability should not be put aside when undertaking a CSR policy.

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How can CSR transform a car fleet into a sustainable one?

By renewing its vehicle fleet with electric vehicles, corporate social responsibility (CSR) plays an important role. It also encourages SMEs to adopt more eco-responsible practices.

Reduce your carbon footprint by setting targets

Setting greenhouse gas emission reduction targets is a key step for any company wishing to electrify its fleet. fleet. This is even more the case if you're an SME looking to strengthen your commitment to sustainable development. For example, the French Law on Mobility (LOM) encourages companies to set targets such as the gradual replacement of combustion-powered vehicles with electric cars over the next few years.

It can also work with suppliers and partners who favor eco-responsible practices (use of recyclable materials, for example) and who have a low carbon footprint footprint throughout their activity.

By setting these objectives, the company is committed to reducing its environmental impact while improving its CSR performance. 

A company that decides to electrify its vehicle fleet must start by identifying suitable locations for the installation of a charging infrastructure (company parking lot or nearby public charging stations).

By installing charging stations at strategic locations, drivers will find it easier to recharge their electric vehicles during working hours or when out and about. Companies can also consider installing charging stations at the homes of employees who use their vehicles for business purposes.

The installation of a charging infrastructure infrastructure requires careful planning to ensure that the charging points are well located and compatible with the electric vehicles used by the company. In addition, the company must plan for installation, maintenance and power supply costs to ensure that the infrastructure remains viable over the long term.

By setting up a recharging infrastructure, the company encourages the use of electric vehicles in its fleet, reduces operating costs and lowers its carbon footprint.

Encourage the adoption of electric vehicles with incentives

Providing training for your company's employees encourages the adoption of electric vehicles. This can include advice on recharging techniques, maintenance and basic troubleshooting (checking a battery's state of charge, replacing a faulty battery, etc.).

For example, online or face-to-face training will help your employees understand how to save energy by driving more smoothly and regularly. It can also provide recommendations on how to plan journeys efficiently using existing charging stations. Training is a good way of supporting the transition to clean-energy vehicles. It's also a good way of improving your team's satisfaction and loyalty.

Conclusion

CSR therefore plays an important role in the transition to a more sustainable vehicle fleet. By focusing on responsible and sustainable business practices, companies reduce their environmental impact. Initiatives such as adopting electric vehicles and implementing eco-friendly driving practices help raise employee awareness and reduce greenhouse gas emissions. This will help green your fleet.

Image by Adrien-Maxime MENSAH
Adrien-Maxime MENSAH

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