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Restaurant with charging point, what are the key benefits?
The charging stations represent a profitable investment because they are very advantageous for the company. So they should not be seen as a burden.
For restaurants, install charging stations is an opportunity not to be overlooked. Here are the reasons why you should take the plunge!
The benefits
The corporate terminals allow you to :
Keep your customers and employees coming back According to a Forbes published in 2017, 87 % of consumers tend to have a positive image of a company that supports social or environmental initiatives. 88 % are also more likely to remain loyal to these companies in the face of competing companies that care less about the environment. What's more, according to a survey conducted by the US Department of Energy, employees are 20 times more likely to buy an electric vehicle if their employers offer free charging at work. Think of your customers too!
- Acquire new customers for your restaurant or employees by becoming an added value With the advent of electric cars and the end of diesel and petrol vehicles, recharging will become essential and will have to be accessible to everyone, anywhere, just like WiFi. Seeing charging points for your restaurant will help you stand out from the lagging competition. Many customers are now looking for charging points when choosing their restaurants!
- Electric car owners are a high-end clientele: It's also an opportunity because of the profile of the company's drivers. electric vehicles. These are generally people who are very concerned about environmental issues. Having restaurants where customers can charge up hassle-free is a much-appreciated service that attracts new customers and, above all, keeps them loyal over the long term by offering them additional services.
- Booster your restaurant's customer traffic and be more visible via maps : By offering recharging points, you can increase your brand's visibility. Applications such as ChargeMap or Apple Map allow electric car users to plan their itineraries, find their charging points, etc. By being listed, you can help to win new customers! On ChargeMap, you can filter your searches by ticking "restaurant", making it easier to find the charging point in a restaurant that suits you best. (You'll have access to information such as the type of socket, the status of free or paid charging, availability, etc.). Virtually no restaurants offer recharging in Paris, so if you have a car park, go for it!
- Increase your income It is also possible to charge for electricity by opting for a general strategy (service charged for all) or a stratified strategy (service charged for the public, but free for customers).
- Collecting DATA : By installing charging stations, you'll have access to a wealth of data, including CO2 savings, energy costs, kWh usage and station activity. You can use this data for your CSR policy, communications and tax returns.
The disadvantages
One of the only drawbacks will be the annual maintenance costs, which are not compulsory but are recommended.
- 24/7 supervision with hotline support, RFID identification card, direct payment by credit card, supervision software, communication via integrated 3G card = €250 excl. tax/year/borne
- Maintenance contract with annual inspection = €250 excl. tax/year/borne
The benefits are very clear, so as you'll have realised, putting charging points in your restaurant car park can be a real advantage (once again, if you have a car park)!
Rebilling
One of the advantages was that recharging points can increase your income! It's up to you to decide whether or not you want to charge to get a return on your investment.
As a restaurant manager, you have 2 options:
You can charge for recharging sessions on a fee-for-service basis, by the hour, or per kWh of electricity consumed. There are no set rules, so it's up to you to decide what's best for your hotel guests.
- Time-based invoicing helps to limit the number of "buffer" vehicles that remain connected when they have finished "refuelling" their vehicle. battery.
- kWh billing is recommended to avoid penalising users whose vehicles recharge more slowly.
There are various ways of billing for recharging: you can manage the billing yourself or automate it using a recharging point supervision system.
A terminal supervision system can be used to provide data feedback for automatic invoicing of users. (Recharging history, consumption, displaying the status of free or occupied terminals, defining tariffs and managing billing, geolocation, etc.).
The investment you make in recharging stations means that you will gain more customers and make more money. What's more, your CSR policy and compliance with future measures will be satisfied by installing charging stations.
It's not forbidden to offer top-ups to your restaurant's customers. It's up to you to decide what strategy you want to adopt. Perhaps the acquisition of new customers will make it possible to offer the top-up? It's up to you to do the math!
It's time to choose your terminal!
Until 31 December 2022Discover the range of electric vehicles available for delivery before Christmas!
Restaurant with recharging point - which one to choose?
Before installing a recharging point in your restaurant, it's important to find out about the following different recharging modes. Compared to a company that masters its vehicle fleet (and therefore know the vehicle models), you'll need to choose the type of recharging that suits as many of your customers as possible!
Which recharging point for a restaurant
If you can't analyse your customers' vehicles, you can analyse their behaviour. When they come to the restaurant, your customers will park for less than 2 hours on average, particularly if the establishment is located close to a main road. You need to offer your customers fast recharging if you want them to be satisfied with their recharges.
Macdonald's has carried out a survey showing that 48 % of electric car drivers say it is difficult to find charging stations. The world's leading contract caterer has announced an exclusive partnership in 2018 with Dutch company Nuon to install charging stations for electric vehicles at its Drive-Ins in the Netherlands. The agreement represents 168 recharging stations in every McDonald's in the Netherlands equipped with a McDrive allowing recharging in 30 minutes. The concept will be extended to the United States, where electric cars are becoming increasingly popular.
McDonald's has set itself a series of ambitious targets to reduce its carbon footprint. carbon footprint as part of its CSR policy. They plan to reduce their CO2 emissions by 36 % by 2030.
In France, few restaurants still offer this service, despite rapidly growing sales of electric vehicles. So set yourself apart by offering recharging solutions tailored to your customers' needs.
In short, you have several options to consider when it comes to recharging your customers.
- Normal recharging to be accelerated : it can recover between 30 and 150 km depending on the power of the terminal
- Accelerated charging : it recovers up to 350 km/hour
You have to find the right balance because a terminal which only allows a 30-40km/h charge, will not be sufficient, while an accelerated charging point would not be of much use, as the car would occupy the parking space and therefore the charging point for around 2 hours, whereas it would be charged in a very short time. This would prevent another vehicle from also benefiting from recharging. If you charge by the kW and someone occupies the space indefinitely, then your investment will not be worthwhile!
Normal recharging to be accelerated for a restaurant with a recharging point
- For your customers who park for an average of two hours, opt for mode 3 recharging, which corresponds to a normal charge with acceleration, and is carried out via a wallbox. (11 kW or 22 kW is usually sufficient). This power will enable you to make the most of parking and occupying the bollard.
- With an 11 kW wallbox, a car recovers 60-70 km per hour of charging, which is about right.
- However, if your target is likely to be doing more kilometres, then opt for a 22 kW wallbox: 100-150 km per hour of charging. If you don't have a wall to fix the wallbox to, you can opt for a "totem" bollard that delivers a maximum power of 22 kW.
- If your restaurant serves faster food, you'll need to opt for fast Mode 4 charging, which is done via a charging point.
- We recommend a 50 kW charging point, which will allows you to regain 100 km in 20 minutes of recharging.
The wallbox
The wallbox includes important intelligent functions with control integrated directly into the electrical bollard. To do this, you need to install a wallbox. The Wallbox is a wall-mounted box for recharging an electric car. It includes an electronic box that finely controls all aspects of recharging. With programming options available, the Wallbox has a dedicated electrical circuit capable of delivering more than twice the power of a standard domestic socket. A very wide range of products is available, offering options such as power adjustment, remote control, consumption data recording and consultation via an integrated screen, locking and access control.
The recharging point - Totem
Fast recharging corresponds to mode 4 and is carried out via a "totem" station. It also allows direct current charging, which produces a fast charge. In this case, you'll need a CCS cable or CHAdeMO.
This type of charging station can be found in public places and car parks. The price of the charging point is high, so the cost of recharging is higher, but the vehicle can be recharged in a very short time. There are "Totem" type charging points delivering 22 kW, which is equivalent to a 22 kW wallbox in terms of power consumption.autonomy regained per hour of recharging, which is enough for a restaurant.
Restaurant with recharging point? At what price?
The price of a wallbox charging point :
- Wallbox wall charging point - 1 charge point - RFID card access control. Power: 3.7 to 22 kW / Socket: type 2
- Expect to pay around €1250 excluding VAT (the price may vary depending on the installations required).
- Wallbox-type charging point - 2 charge points - RFID card access control. Power: 3.7 to 22 kW / Socket: type 2
- Expect to pay around €3,000 excluding VAT (the price may vary depending on the installations required).
- Totem" charging point - 2 charge points - RFID card access control. Power: 3.7 to 22 kW / Socket: type 2
- Expect to pay around €4500 excluding VAT (the price may vary depending on the installations required).
- Totem" charging point - 2 charge points - RFID card access control. Power: 50 kW / Socket : CHAdeMO or CSS
- Expect to pay at least €16,000 excluding VAT
RFID card control will enable you to collect data and bill your customers.
2 charge points are highly recommended. The cost of installation and maintenance will ultimately be cheaper than opting for 2 wallboxes with 1 charge point, for example.
💪🏼 Choosing the right charging point from the outset is important. The behaviour of a restaurant customer is not the same as when recharging in a shop or in town, etc. A restaurant with a charging point delivering 11 kW or 22 kW will be sufficient if your customers stay on site for around 2 hours. A more powerful charging point (50 kW) will be needed for fast-food restaurants. Investing in recharging points does have a cost, but it can be amortised more easily if your restaurant charges for recharging.
Let's take a closer look at installation and support.
Would you like to install a recharging point?
How to install a recharging point in your restaurant
Installing a charging point also costs money! You can also optimise it by thinking about the parking space that will be dedicated to charging. Take the seat closest to your electricity meter.
Installing charging points
The bollard must be installed by a professional who has IRVE (Charging infrastructure of electric vehicles).
Installation costs include :
- the price of the terminal It depends on a number of factors: number of charging points, charging power (11 kW, 22 kW or 50 kW), 1 or 2 sockets, etc.
- the price of electrical installations The work involved: supplying the bollards with cables, installing a circuit breaker, creating an external cabinet, creating a cable duct on the wall, the number of metres of cable required, etc.
- The price of "civil" installations The project includes: road markings, painting all the parking spaces, creating an anchoring base for the bollard supports, creating asphalt trenches for the cable to pass through or in topsoil to supply the bollards, and installing bollard protection pins.
Don't forget to take a photo of your electricity meter and the cable routing from the meter to the parking spaces reserved for recharging. It's always best to contact a service provider for a quote. They will already have an idea of what your site looks like.
Support for the installation of recharging points
Aids for a restaurant with a recharging point? ADVENIR aid. To qualify for the ADVENIR grant, you will need to take out the Supervision, Subscription and Maintenance options. To qualify for the Advenir grant, you need to choose a certified installer, have an IRVE-qualified electrician carry out the work and comply with specifications specific to each type of installation. The administrative formalities are quite onerous, but beev will take care of them for you!
To qualify for the advenir premium, you need to install one or more recharging points in a private car park open to the public (customers, visitors, suppliers, etc.).
The ADVENIR bonus covers supply and installation costs up to 60 % for car park charging points private open to the public. Maximum aid amounts can range from €2,100 (excluding VAT) to €9,000 (excluding VAT) per recharging point, depending on the theoretical maximum recharging power of the equipment installed.
Conclusion
Restaurant with charging point = restaurant with real added value.
The help available will enable you to take action and stand out from your competitors. Our experts are here to advise you and will help you with all the steps you need to take! Tell us all about it in comments if you want to install a recharging point for your restaurant.
